Category Archives: Olympus

List of upcoming/rumored Olympus products: OM-D E-M10 Mark IV camera and M.Zuiko Digital ED 100-400mm f/5.0-6.3 IS lens

By PR admin | Published: July 14, 2020

Here is a list of upcoming/rumored Olympus products:

Posted in Olympus | Tagged , | 11 Comments

Reminder: Japan Industrial Partners will not use the Olympus brand once they take over

By PR admin | Published: July 14, 2020

In case you have missed my blog posts from two weeks ago where I reported that Japan Industrial Partners will not use the Olympus brand after they take over the Olympus camera business at the end of the year. This means that if JIP decides to produce any new cameras and lenses, they will not be […]

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Olympus wants to attract new customers… with a new trade-in program in the US

By PR admin | Published: July 7, 2020

Just two weeks after Olympus announced that they will exit/sell their camera business, the company introduced a new trade-in program in the US… so, if you ever wanted to switch to MFT, maybe you will find this useful… but I seriously doubt that. A better deal is probably the Panasonic GH-5 that is now up to […]

Posted in Olympus | Tagged , | 4 Comments

Olympus UK executive: “Don’t panic… business is pretty strong”

By PR admin | Published: July 5, 2020

I want to put a few quotes here from Olympus UK Marketing Brand Manager Mark Thackara because I am sure it will be fun to come back in a few months and compare notes:

Posted in Olympus | Tagged , | 12 Comments

Will there be more Olympus cameras after 2020?

By PR admin | Published: July 3, 2020

A reader sent me a link to an article from the Spanish newspaper la Vanguardia discussing the future of Olympus. Here is a quote:

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Updated Olympus lens roadmap, upcoming bird detection AF, 150-400mm f/4.5 not canceled

By PR admin | Published: July 2, 2020

More news from Olympus: → Olympus released a new/updated M.Zuiko lens roadmap: M.Zuiko Digital ED 8-25mm f/4.0 PRO is updated Macro Lens is added → Olympus provided some updated information on their new M.Zuiko Digital ED 150-400mm f/4.5 TC1.25x IS PRO lens:

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Olympus exit/sell camera business: the day after

By PR admin | Published: June 25, 2020

While Olympus is pretending that what happened is not a big deal at all with statements like this: “We believe this is the right step to preserve the legacy of the brand, the value of the technologies and the outstanding products. Olympus sees this transfer as an opportunity to enable its Imaging business to continue […]

Posted in Olympus | Tagged , , , | 44 Comments

I told you so: Olympus to exit/sell camera business

By PR admin | Published: June 24, 2020

I took a lot of heat from fanboys when I reported last year that Olympus will exit the camera business (feel free to read some of the comments to this post). After years of bad financial results and bad publicity, today Olympus announced that they will sell their camera business by the end of the year. […]

Posted in Olympus | Tagged , , , | 285 Comments