Category Archives: Sony

CP+ interview with Sony

By PR admin | Published: March 7, 2023

Phototrend interviewed Sony’s Senior Manager at the 2023 CP+ show in Japan – here is the recap:

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Three new Sony cameras registered in Asia

By PR admin | Published: March 1, 2023

Sony has registered three new cameras in Asia: WW542541 2.4GHz/5.1GHz WW198387 2.4GHz WW694956 2.4GHz/5.1GHz As SonyAddict speculates, these cameras could be the Sony a9III, a new Sony full-frame vlogging camera, and maybe a new professional APS-C camera that has been rumored for years now:

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The Sony trade-in program is back in the US

By PR admin | Published: February 28, 2023

The Sony trade-in program/promotion is back in the US – see the details at Adorama and B&H Photo:

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New Sony FE 50mm f/1.4 GM lens announced

By PR admin | Published: February 21, 2023

The previously rumored Sony FE 50mm f/1.4 GM lens is now officially announced: Pre-order: Adorama | B&H | Paul’s Photo | Service Photo | Foto Koch | Foto Erhardt | Calumet | WEX Sample photos Hands-on review Hands-on report Related videos Press release Key Features of the Sony 50mm Lens: Popular 50mm focal distance f/1.4 maximum aperture […]

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Sony Q3 financial report is out

By PR admin | Published: February 5, 2023

Sony released its Q3 FY2022 consolidated financial results:

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Sony and Fuji registered new cameras

By PR admin | Published: February 3, 2023

Sony and Fuji both registered new cameras:

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Another 14% Sony price increase is coming to Japan on February 1s

By PR admin | Published: January 25, 2023

Another Sony price increase is coming to Japan on February 1st, 2023. The average price increase is 14% this time and includes digital cameras and lenses (E-mount, RX). Sony already had two major price increases last year: 8% Sony price increase in August 2022 3-31% Sony price increase in April 2022 Full press release:

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The latest firmware and software updates from Ricoh, Fuji, and Sony

By PR admin | Published: January 20, 2023

The latest firmware and software updates from Ricoh, Fuji, and Sony: Ricoh GR III v1.70 and GR IIIx v1.20 firmware updates released Ricoh released Image Sync version 2.1.15 Fujifilm Firmware Bug Fix Released: For X-T5, X-T4, X-T3, X-S10, X-T30II, and X-T30 Sony FX3 Firmware 2.02 Removes S-Log2

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Sony is rumored to announce a new FE 50mm f/1.4 GM lens (SEL50F14GM)

By PR admin | Published: January 19, 2023

Sony is rumored to announce a new FE 50mm f/1.4 GM (SEL50F14GM) lens according to Digicame-info. Sony already has several 50mm lenses (50mm f/1.2 GM, 50mm f/1.8, 50mm f/2.5 G, 50mm f/2.8 Macro, 50mm f/1.4 ZA, 50mm f/1.8 OSS). The new FE 50mm f/1.4 GM will be a smaller/lighter and cheaper option to the existing […]

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Sony announced the development of a new 300mm f/2.8 G Master lens

By PR admin | Published: January 17, 2023

In addition to the 20-70mm f/4, today Sony also announced the development of a new FE 300mm f/2.8 G Master OSS lens that will be released in 2024. Sony currently has the 600mm f/4 and the 400mm f/2.8 G Master lenses. The full press release of the announcement can be found here:

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