BCN Ranking reports that Sony lost a significant market share in the compact digital market in Japan and fell to the 7th place from the #1 spot they held just a year ago (Google translation):
"Sony 's share of the compact digital camera market is rapidly declining. In May of last year, the sales volume share was 21.1%, which was the top. However, in May this year, it fell to 7th place with 4.2%. The sharp decline in market share began in November last year. In October, the previous month, it was the top with 22.3%, but in November it lost 5.3 points to 17.0%, dropping to 3rd place. Since then, the market share has continued to drop every month, falling below double digits to 8.8% in February. Still, the decline in market share did not stop, and in May, the market share finally dropped to 4.2%, which was the 7th place. In the meantime, just over half a year. It was thought that this was a harbinger of withdrawal from compact digital cameras with poor profitability. However, the company just released the VLOGC A M ZV-1 II on June 23rd . It seems unlikely that they will withdraw for the time being. However, it is also a fact that a large lineup is being organized." (BCNretail)
Please note: BCN Ranking collects real sales data from approximately 40% of the Japanese retailers – this is not a worldwide market share report. Previous BCNR reports can be found here:
BCN Ranking: interchangeable lens sales share by manufacturer in 2022
