
Sony announced a new HX80 compact camera (price: $348) with 30x zoom and built-in retractable EVF. Key features for the new model are included below:
- Premium 30x ZEISS Vario-Sonnar T* optical zoom lens with 60x "Clear Image" digital zoom capability
- Built-in pop-up OLED Tru-Finder EVF w/ high contrast and vivid colors
- 18.2 MP Exmor R CMOS sensor and BIONZ X processor ensure the finest capture details for still images and Full HD videos in all lighting conditions
- Optical SteadyShot with 5-axis image stabilization minimizes effects of camera shake
- 921k dot, 3.0 type LCD screen that tilts a full 180 degrees
- Full HD movie shooting capabilities including high-speed XAVC S format at 50 Mbps
- Built-in 'pop up' flash for low-light shooting support
- Compatible with Wi-Fi / NFC for seamless wireless transfer of content and with select Sony PlayMemories™ Camera apps
- Shipping will start in April

Sony also announced the development of a new Wireless Lighting Control System:
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