Leica Vario-Elmar-SL 100-400mm f/5-6.3 lens and Leica Extender L 1.4x officially announced

By PR admin | Published: March 9, 2023


The previously rumored Leica Vario-Elmar-SL 100-400mm f/5-6.3 lens and Leica Extender L 1.4x teleconverter are now officially announced.

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Posted in Leica| 4 Comments

What else is new?

By PR admin | Published: March 9, 2023

Leica SL2 and SL2-S firmware update version 5.1 released

Silver Leica SL camera mockup

The new HARUBENI season-specific custom image option for Pentax cameras is compatible only with two lenses

Retro Review: Sony Cyber-Shot F505

Posted in Other| Tagged | 5 Comments

CP+ interview with Tamron

By PR admin | Published: March 8, 2023


Phototrend interviewed Tamron’s Marketing Planning Manager at the 2023 CP+ show in Japan – here is the recap:

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Posted in Tamron| Tagged , , | 14 Comments

Leica to announce a newly rebranded Sigma lens (Leica VARIO-ELMAR-SL 100-400mm f/5-6.3) and teleconverter

By PR admin | Published: March 8, 2023


Leica will soon announce the previously rumored Leica VARIO-ELMAR-SL 100-400mm f/5-6.3 lens and a 1.4x SL teleconverter (see the leaked US pricing here). The new Leica SL 100-400mm lens will most likely be based on the Sigma 100-400mm f/5-6.3 DG DN OS. The lens will be made in Japan. Leica will introduce a second 2x SL teleconverter with the next Japanese-made zoom lens this summer. Additionally leaked pictures:

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Posted in Leica| Tagged | 13 Comments

The Benro Theta self-leveling intelligent modular tripod is now available on Kickstarter

By PR admin | Published: March 7, 2023




The previously reported Benro Theta self-leveling intelligent modular tripod is already listed for fundraising on Kickstarter:

Update: in just a few hours the Benro auto-leveling tripod raised almost $400k on Kickstarter (from a $50k goal).

Additional information:

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Posted in Benro| Tagged , , | 6 Comments

CP+ interview with Sony

By PR admin | Published: March 7, 2023


Phototrend interviewed Sony’s Senior Manager at the 2023 CP+ show in Japan – here is the recap:

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Posted in Sony| Tagged , | 3 Comments

Camera brand reliability survey results

By PR admin | Published: March 6, 2023

Photo Review Australia published the results from their annual reader survey. Here are the results of the question “How do you rate your main camera’s reliability over the past year”:

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Posted in Other| Tagged | 26 Comments

New WPPI specials (Tamron, Tokina, Sigma, Sirui)

By PR admin | Published: March 6, 2023


Check out the new WPPI specials.


For the 2023 WPPI show Tamron is offering some additional savings: up to $130 instant rebate and an additional up to $100 bonus via mail-in rebate (valid March 7-9 only):

LensInstant rebateWPPI bonus savings
Tamron 70-200 2.8 DI VC USD G2 (EOS)$100$50
Tamron 70-200 2.8 DI VC USD G2 (F/EOS)$100$50
Tamron 70-200 2.8 DI VC USD G2 (F/EOS)$100$50
Tamron 70-200 2.8 DI VC USD G2 (F)$100$50
Tamron 70-200 2.8 DI VC USD G2 (F)$100$50
Tamron 70-200 2.8 DI VC USD G2 (F)$100$50
Tamron 70-200 2.8 DI VC USD G2 (F)$100$50
Tamron 17-28MM F/2.8 DI III RXD (F/E)$100$50
Tamron 17-28MM F/2.8 DI III RXD (F/E)$100$50
Tamron 17-28MM F/2.8 DI III RXD (F/E)$100$50
Tamron 17-28MM F/2.8 DI III RXD (F/E)$100$50
Tamron 17-28MM F/2.8 DI III RXD (F/E)$100$50


Sirui is offering up to30% off (March 6-19).


The new Tokna rebates can be found here.


The latest Sigma rebates are available here.


The Canon rebates can be found here.

Posted in Deals, Sigma, Sirui, Tamron, Tokina| Tagged | 5 Comments

The latest Canon rumors: no more EOS R5 Mark II camera, a major R5 firmware update instead

By PR admin | Published: March 6, 2023


It seems that instead of the previously rumored Canon EOS R5 Mark II camera, we will just get a major R5 firmware update later in 2023. The EOS R5 camera replacement is now rumored to be announced next year together with the EOS R1 flagship camera (expected ahead of the 2024 Summer Olympics). Here is some additional information on the upcoming EOS R5 firmware update (the R5 is now $400 off):

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Posted in Canon| Tagged , , , | 5 Comments

Canon CP+ interview

By PR admin | Published: March 5, 2023


Here is a recap of the Canon CP+ interview with Phototrend:

Posted in Canon| Tagged , , | 10 Comments