HD PENTAX-DA★ 16-50mm f/2.8 ED PLM AW lens officially announced
Ernst Leitz Museum lets you experience photography interactively

The new Voigtlander NOKTON 35mm f/1.2 lens for Fuji X-mount is now available for pre-order at B&H Photo:

The new Tamron 18-300mm f//3.5-6.3 Di III-A VC VXD will be the company’s first mirrorless lens for Fuji X-mount (and Sony E-mount):
Update – the lens is now officially announced.
Pre-orders are not yet open (check Amazon and B&H).
Here is the press release:

Nokishita reports that Tamron will release a new 18-300mm F/3.5-6.3 Di III-A VC VXD lens in the next few weeks:
タムロンが次に発表するレンズは「18-300mm F/3.5-6.3 Di III-A VC VXD」 になるらしい。#噂
— 軒下デジカメ情報局 (@nokishita_c) July 20, 2021

The Chinese company Light Lens Lab recently released a new 35mm f/2 lens for M-mount based on the original 8-element Leica 35 f/2 Summicron classic from 1958.
Update: PopFlash is now the official distributor of LLL (Light Lens Lab) lenses in the US – check out the LLL lenses listed at their eBay store.
The next project from Light Lens Lab is a remake of the Zeiss Hologon 15mm f/8 lens for Leica M-mount (see eBay listings):

Back in April DxO launched PureRAW – a new software for enhancing RAW images. Today DxO released PureRAW version 1.2 with newly added support for more cameras and lenses and a few bug fixes:

Freewell versatile magnetic VND camera filter

The everyday camera line: Peter McKinnon X NOMATIC

Shimoda Explore v2: the new adventure camera bag collection for travel and landscape photographers from Shimoda