July 2020 CIPA reports: big increase in mirrorless shipments

By PR admin | Published: September 4, 2020


CIPA (Camera & Imaging Products Association in Japan) published their camera production data for July, 2020 (orange: 2020, black: 2019, blue: 2018, click for larger view):

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DJI teases a second new gimbal (RS2 and RSC2?)

By PR admin | Published: September 4, 2020


DJI added a second new gimbal to the initial Ronin (RS2?) teaser. The announcement date has now also shifted to 10/2020. The speculations are for a dual RS2 and RSC2 announcement on October.

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Olympus M.Zuiko Digital ED 100-400mm f/5.0-6.3 IS lens delayed because of many pre-orders (wink wink)

By PR admin | Published: September 4, 2020


Adding the Olympus M.Zuiko Digital ED 100-400mm f/5.0-6.3 IS lens to my collection of photo gear that has “greatly exceeded expectations” and got so many pre-orders that was of course delayed. If one is to believe all those press releases, the photo industry must be doing great and I wonder why Olympus is selling their camera business.

Olympus financial losses over the years (thanks Eamon!)

Adorama and B&H still show a shipping date of September 8th, 2020.

Here is the translation of the Olympus press release for the believers:

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New Luminar AI announced, Nik Collection and Capture One now 30% off, ON1 sneak peek

By PR admin | Published: September 3, 2020


Skylum announces Luminar AI with a new early bird pricing for the first 30,000 worldwide preorders:

  • LuminarAI is starting from US$59 for existing customers.
  • LuminarAI is starting from US$69 for new customers.
  • Once 30,000 copies have been sold, LuminarAI will start from US$74 for new customers.

What is LuminarAI: “The all-new LuminarAI is the world’s first image editor fully powered by Artificial Intelligence. It automates the most common manual tasks and simplifies complexity. This is not just another upgrade to Luminar 4. It’s a brand-new and totally different product that’s never been seen before. While working on LuminarAI, our team will also continue to work on Luminar 4, bringing more updates to our customers in the future.”


The new DxO Nik Collection 3 is now 30% off (from September 3rd – 20th).


Limited time offer: 30% off Capture One products with coupon code LABORDAY30 (4 days only: September 3rd – 7th) on the below-listed products:

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Fujifilm XF 50mm f/1 R WR lens announced

By PR admin | Published: September 3, 2020


The previously rumored Fujifilm XF 50mm f/1 R WR lens is now officially announced (more info available here). The US price is $1,500 and pre-orders are now open at Adorama, B&H, and Amazon.

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Five new Panasonic L-mount lenses added to the updated lens roadmap

By PR admin | Published: September 2, 2020


In addition to the new Lumix S5 full-frame mirrorless camera (Adorama, B&H), Panasonic announced also five new L-mount lenses (four f/1.8 primes and a telephoto zoom):

  • Panasonic Lumix S 24mm f/1.8
  • Panasonic Lumix S 35mm f/1.8
  • Panasonic Lumix S 50mm f/1.8
  • Panasonic Lumix S 85mm f/1.8 (release date: November 2020)
  • Panasonic Lumix S 70-300mm f/4.5-5.6

The Panasonic L-mount lens roadmap was also updated – click for a larger view (previous roadmaps can be found here):

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Canon EOS R mirrorless camera with APS-C sensor rumored for the second half of 2021

By PR admin | Published: September 2, 2020


The previously rumored Canon EOS R mirrorless camera with APS-C sensor is now expected to be announced in the second half of 2021. The new model is rumored to be a high-end camera (not an entry-level model). This all makes sense if you consider the latest rumors about Canon’s plan to kill the EOS M line in 2021.

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Panasonic Lumix S5 mirrorless full-frame camera with L-mount officially announced

By PR admin | Published: September 2, 2020


The Panasonic Lumix S5 mirrorless camera is now officially announced. I already posted the press release, camera specifications, main features, and specs recap. Pre-orders are now open at:

If you preorder the S5 at B&H, you will get a FREE Sigma 45mm f/2.8 lens with a mail-in rebate.

Additional S5 coverage:



Panasonic S5: first look with Rob Adams.

The Panasonic S5 camera compared

Panasonic also released firmware update programs for the LUMIX S1R, S1H and S1:

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Sony introduces new cinema line and teases a new FX6 cinema camera

By PR admin | Published: September 2, 2020


Today Sony introduced a new cinema line and teased a new FX6 cinema camera:

“Existing products in the Sony range will form part of the Cinema Line include VENICE and FX9. VENICE has become a first choice for digital movie production, and the FX9 has an outstanding track record in documentary production. The next step will appeal to a wider spectrum of visual creators. Sony will be releasing and shipping this next addition to the Cinema Line, the FX6 camera by the end of 2020.”

The full press release can be found here.

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Fuji has a new upcoming camera: FF200001 (new Fuji X-Pro4 on October 16?)

By PR admin | Published: September 2, 2020


Fujifilm has a new upcoming camera registered under the model name FF200001. The new camera recently passed the FCC certification. The FF200001 is equipped with Wi-Fi (802.11b/g/n) and Bluetooth (same RF module as the X-Pro3 model number WM-BN-BM-26 _A_ FF3). The designated date for a public announcement is October 16, 2020 (via Nokishita). Stay tuned for additional information.

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