What to expect from Canon in 2021

By PR admin | Published: January 6, 2021


Here is the list of rumored Canon cameras for 2021:

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The NiSi 15mm f/4 wide-angle manual focus full-frame mirrorless lens will be announced on January 8th

By PR admin | Published: January 5, 2021


The previously rumored NiSi 15mm f/4 wide-angle manual focus full-frame mirrorless lens for Nikon Z, Canon R, Sony E, and Fuji X mounts will be announced on January 8th. The price will be $539/£419/€459. Stay tuned for additional information.

In the US NiSi products are sold at Adorama, Amazon, and B&H.

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More DJI FPV combo drone leaks

By PR admin | Published: January 5, 2021




More DJI FPV combo drone leaks (see previous posts):

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Godox announced a new ultra-portable AD100Pro pocket flash (Flashpoint XPLOR100 PRO R2)

By PR admin | Published: January 5, 2021

Godox announced a new ultra-portable AD100Pro pocket flash (available at Adorama under the Flashpoint):

  • Portable size, just larger than a soda can
  • A compact 18.5 ounces
  • Full wireless R2 Radio performance response
  • 100 watt-seconds of power
  • Recycle time of 0.01 to 1.5 seconds
  • Auto-sensing radio slave modes for Canon, Sony, Nikon, Fuji, Pentax, Panasonic, and Olympus
  • R2 signal reception range of 328 feet
  • Magnetic round flash head rim for light modifiers
  • Manual flash range of over nine stops (1/256 to 1/1)
  • Flash modes include TTL, M, and Multi
  • 32 channels to protect signal isolation
  • Last shot auto memory function
  • LED modeling light with user-directed intensity
  • Balanced professional color temperature at 5600°K ± 200°K
  • Pre-order: Adorama | B&H
  • Product video:

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Fujifilm GFX 100s camera rumors

By PR admin | Published: January 5, 2021


There are new Fujifilm GFX 100s camera rumors:

  • 102MP 43.8 x 32.9mm medium format  BSI CMOS Sensor
  • Smaller body compared to the Fujifilm GFX 100
  • Phase detection
  • IBIS (5-axis sensor-shift image stabilization)
  • US price: $5,999
  • To be announced at the end of this month.

Here is an updated list of upcoming/rumored Fuji products:

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The new OM Digital Solutions website is now live, does not provide much information

By PR admin | Published: January 4, 2021


The new OM Digital Solutions website is now online, but don’t expect to find much information on it – most of the links just redirect to existing Olympus pages. I guess it will take a while until they move everything over. Here is the OM Digital Solutions company profile:

Company NameOM Digital Solutions Corporation
EstablishedOctober 9, 2020
Representative Director and PresidentShigemi Sugimoto
Head Office49-3, Takakura-machi, Hachioji-shi, Tokyo
192-0033, Japan
Business LinesOperations involving the manufacture, sales, repair and rental of digital cameras (primarily mirrorless interchangeable lens cameras), interchangeable lenses, audio products including IC recorders and binoculars
Share CapitalApprox. 37 billion yen (as of January 1, 2021)
Consolidated HeadcountApprox. 2,000 (as of January 1, 2021)


And here is the message from the OM Digital Solutions Corporation president Shigemi Sugimoto:

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Sirui 24mm f/2.8 1.33x anamorphic APS-C lens now available on Indiegogo

By PR admin | Published: January 4, 2021



The Sirui 24mm f/2.8 1.33x anamorphic APS-C lens is now available on Indiegogo for Micro Four Thirds, Sony E, Canon EF-M, Fuji X, and Nikon Z mounts. Here are the technical specifications:

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Olympus has completed the transfer to Japan Industrial Partners (JIP)

By PR admin | Published: January 4, 2021


Olympus has completed the camera division transfer to Japan Industrial Partners (JIP). The new website will be located at om-digitalsolutions.com and will be live tomorrow (notice they no longer use the Olympus name):

“Olympus Corporation (“Olympus”) concluded the transfer of its Imaging business to Japan Industrial Partners Inc. (“JIP”) on January 1, 2021. The final transfer was based on the definitive agreement both parties signed on September 30, 2020, which included details of the arrangement. With completion of the transfer, OM Digital Solutions Corporation takes over the Imaging business from Olympus.”

Here is the full press release:

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NiSi to announce their first manual focus full-frame mirrorless lens (15mm f/4?)

By PR admin | Published: January 3, 2021


Here is the first rumor for 2021 – the Chinese optics manufacturer NiSi is going to announce their first mirrorless lens (for Nikon Z, Sony E, Fuji  X, and other mirrorless mounts. NikonRumors already posted the first leaked pictures of what appears to be a (15mm?) f/4 wide-angle manual focus full-frame mirrorless lens:

Here is a close up of the lens:

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What else is new? (Fujifilm eddition)

By PR admin | Published: January 3, 2021


The latest Fujifilm news stories and coverage:

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