Fujifilm gaining market share in Japan (just surpassed Olympus/OM Digital)

By PR admin | Published: March 22, 2021


Fujifilm is gaining market share in Japan – the company just surpassed the shrinking  Olympus/OM Digital according to the latest data from BCN quoted by FujiAddict:

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Coming this week: Sony FE 50mm f/2.5 G, FE 40mm f/2.5 G, and FE 24mm f/2.8 G lenses (pictures included)

By PR admin | Published: March 22, 2021



Here are the first leaked images of the previously rumored Sony FE 50mm f/2.5 G, FE 40mm f/2.5 G, and FE 24mm f/2.8 G lenses rumored to be announced this week (most likely tomorrow, March 23rd):

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Many of the photo editing deals are ending this week

By PR admin | Published: March 21, 2021


Many of the photo editing deals are ending this week:

Get 10% off Viltrox lenses with code NIKONRUMORS
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Ending soon: $60 off the 7artisans 28mm f/1.4 lens for Leica M-mount

By PR admin | Published: March 21, 2021

The 7artisans 28mm f/1.4 lens for Leica M-mount is still on sale for $440 only at the Photo Rumors Online Store (with free international shipping) – this is almost $60 off from the current/regular price of $499 at Adorama, Amazon, and B&H.

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The latest firmware updates from Profoto. Fujifilm and Viltrox

By PR admin | Published: March 21, 2021

Profoto A1X Firmware Update C9 Released

Fujifilm X-T3, GFX50S, and GFX50R – Firmware Updates

Fujifilm GFX100 Firmware 3.01 Update Improves Pixel Shift Technology

Viltrox AF 85mm f/1.8 V2 and V1 Firmware Updates Released

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Sony FE 35mm f/1.4 GM (SEL35F14GM) lens service notice

By PR admin | Published: March 20, 2021


Sony issued a service notice about their new FE 35mm f/1.4 GM SEL35F14GM lens (pre-orders are now open at Adorama and B&H) – apparently, some lenses had issues with the ornament plate (this could explain the recent delay):

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Latest Cosina patents indicate new Voigtlander APO-LANTHAR 25mm, 75mm and 135mm lenses?

By PR admin | Published: March 20, 2021



Cosina has new patents for 25mm f/2, 75mm f/1.8, 135mm f/2, and 135mm f/1.2 lenses:

Cosina’s patent application was published on March 18, 2021. There are some examples such as “APO-LANTHAR 50mm F2”, but some of them are interesting such as “135mm F2” and “135mm F1.2”.

Voigtlander recently announced several new APO-LANTHAR lenses for Leica M and Sony E mounts and it makes sense to complete the APO-LANTHAR lineup with a few new focal lengths. The current APO-LANTHAR lenses are:

More information on the recently field patent:

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What else is new?

By PR admin | Published: March 20, 2021

Introducing Pentax K-3 Mark III (video presentation with English subtitles)

“Leica Classics Range” lenses

Fujifilm GFX Perspective Correction Solution Using The Leica 28mm f/2.8 PC Super Angulon R

Metabones 1.26x Expander for FUJIFILM GFX Preview

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Sony to announce three new lenses next week

By PR admin | Published: March 19, 2021


A quick update on my last blog post about the upcoming new Sony G lenses – my expectations of f/2.8 were “almost” accurate. The three new lenses that will be announced next week are (via Nokishita):

  • Sony FE 50mm f/2.5 G
  • Sony FE 40mm f/2.5 G
  • Sony FE 24mm f/2.8 G
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The latest Canon rumors: EOS R5c, new RF mount CINE lenses, firmware updates

By PR admin | Published: March 18, 2021


The latest Canon rumors:

  • Canon EOS R5c (cinema version of the current EOS R5) confirmed to be announced later this year
  • New Canon Cinema lenses are also coming in 2021, including the first RF mount CINE lenses
  • Firmware updates for the Canon EOS R5, EOS R6 and EOS-1D X Mark III to be released with new features

Posted in Canon| Tagged , | 4 Comments