7Artisans to release a new 35mm f/1.2 Mark II mirrorless APS-C lens


7Artisans will announce a new 35mm f/1.2 Mark II mirrorless APS-C lens that will replace the previous version (see Adorama | B&H | Amazon). The new model will be available for Fuji, Sony, Canon, and Nikon mirrorless mounts. Stay tuned for additional information.

7Artisans lenses can be purchased at: Adorama | B&H | Amazon US | Amazon UK | Amazon DE | eBay US | eBay UK.

Additional photos of the upcoming 7Artisans 35mm f/1.2 Mark II mirrorless APS-C lens:

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Reminder: the current Topaz deals are ending tomorrow (coupon code included)


Some of the Topaz Labs deals are set to expire tomorrow (Friday, August 7) – you can use coupon code RUMORS15 for an additional 15% off:

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Nikon Q1 financial results: revenue down 63%


Nikon also had horrible Q1 financial results:

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But of course the new Sony a7S III camera has “greatly exceeded expectations” and will be delayed


This is the new norm – the demand for every new product is now “exceeding expectations” and a delay is inevitable, so hurry up and place that pre-order asap.

Today Sony Japan posted on their website that the Sony a7S III orders “greatly exceeded our expectations” and I cannot wait for their next financial results to see how they crushed all forecasts (the last report showed over 50% drop in camera sales):

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Announced: Sigma 85mm f/1.4 DG DN Art mirrorless lens for Sony E-mount and L-mount



The previously rumored Sigma 85mm f/1.4 DG DN Art mirrorless lens for E/L mounts is now officially announced:

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Rumored specifications of a new Canon cinema camera with RF mount


Here are the rumored specifications of a new Canon cinema camera with RF mount:

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June 2020 CIPA report released



CIPA (Camera & Imaging Products Association in Japan) published their camera production data for June, 2020 (orange: 2020, black: 2019, blue: 2018, click for larger view):

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Olympus Q1 financial report: Imaging Division revenue is down 40% (Nikon Q1 results coming tomorrow)


After Sony reported more than 50% drop in camera sales, today Olympus released their Q1 financial report:

  • Revenue is down 40% YoY
  • Operating loss: ¥2.7 billion

The full report can be found here.

The latest Canon Q2 financial results for the Imaging Division were also down – sales: -30.8%, profit: -93.8%.

Nikon’s Q1 financial results will be announced tomorrow (August 6, 2020) at approximately 15:00 Japanese time.

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New summer savings on Fujifilm cameras and lenses in the US


New summer savings on Fujifilm cameras and lenses are now live in the US:

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Additional coverage of the new Olympus E-M10 Mark IV camera and M.Zuiko Digital ED 100-400mm f/5.0-6.3 IS lens


Additional coverage of the new The previously rumored Olympus E-M10 Mark IV camera and Olympus M.Zuiko Digital ED 100-400mm f/5.0-6.3 IS lens (pre-orders are now open at Adorama and B&H):

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