I told you so: Olympus to exit/sell camera business


I took a lot of heat from fanboys when I reported last year that Olympus will exit the camera business (feel free to read some of the comments to this post). After years of bad financial results and bad publicity, today Olympus announced that they will sell their camera business by the end of the year.

Olympus could be forced to exit the digital camera market

A business doesn’t exist to satisfy online trolls, it does exist to make money and if it can’t, it will be gone sooner or later. Even the Olympus CEO said that the camera business is up for sale. Korea was just the beginning and the shareholders won at the end.

For some of you, this is also a lesson to never trust what a company says officially. Do you remember Olympus’ commitment to MFT? I also recall the CEO denying the sale of the camera business. How about Olympus Russia denying all rumors about the company exiting the camera business?

Full press release:

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Panasonic Lumix G100 vlogging camera announced

The Panasonic LUMIX G100 vlogging camera is now announced. All details were already leaked and you can find them here. Pre-orders are now open at Adorama and B&H.

Posted in Panasonic| Tagged | 5 Comments

The upcoming Olympus IM021 will be a new interchangeable lens camera


The upcoming Olympus IM021 camera (already registered in Russia) will be a new interchangeable lens camera with multiple lens kits according to Nokishita.

Posted in Olympus| Tagged | 7 Comments

The Fujifilm Fujinon GF 30mm f/3.5 R WR lens is coming soon, new details leaked online


Additional information on the upcoming Fujifilm Fujinon GF 30mm f/3.5 R WR lens which will be announced soon:

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First leaked pictures of the Panasonic G100 camera


Here are the first leaked pictures of the upcoming Panasonic G100 camera (replacement for the current Panasonic G90/G95/G99 models) – the specifications can be found here:

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Nikon Z5 mirrorless camera specifications leaked online


Here is the first set of leaked Nikon Z5 mirrorless camera specifications from NikonRumors:

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Posted in Nikon| Tagged | 14 Comments

Additional information on the upcoming Panasonic G100 camera leaked online


Additional information on the upcoming Panasonic G100 camera (replacement for the current Panasonic G90/G95/G99 models) leaked online:

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Posted in Panasonic| Tagged | 5 Comments

Rise Above Research says North American digital camera sales will decline by 28% in 2020

Rise Above Research Says North American Digital Camera Sales will Decline by 28% in 2020

Boston, MA – June 16, 2020 – Digital camera sales have been on the decline for the last ten years, as the saturation of smartphones has dramatically reduced the total addressable market for digital cameras. Industry vendors were already struggling to maintain profits, even before the COVID-19 pandemic hit North America.

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DxOMark’s Canon EOS-1D X Mark III sensor score: 83


DxOMark released their sensor test results for the top-of-the-line Canon EOS-1D X Mark III DSLR camera – the 83 test score is below many several years old cameras:


Here is their conclusion:

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The Zeiss ZX1 camera is still missing



The Zeiss ZX1 camera was announced in September 2018 and it is still not officially released. The camera is still listed at B&H Photo and at the official Zeiss website. The camera specifications can be found here. The price was rumored to be around $4,200. CaptureOne and Adobe already added ZXI profiles to their software. The ZX1 is already registered with the Bluetooth Certification Agency (see also this post).

Have you seen any updates on the Zeiss ZX1 camera?

Where is the Zeiss ZX1 camera?

Posted in Zeiss| Tagged , , | 13 Comments