Sony released their FE 400mm f/2.8 GM OSS lens (SEL400F28GM)

By PR admin | Published: June 27, 2018

Sony finally released their new FE 400mm f/2.8 GM OSS lens (SEL400F28GM). The lens was originally announced in October last year. The US price of the lens will be $12,000 (€12,000 in Europe). For comparison, the Nikon 400mm f/2.8 lens is $800 cheaper at 11,196.95, the Canon 400mm f/2.8 is $10,000 ($2,000 cheaper). The optional drop-in circular polarising filter for the Sony 400mm lens (model VF-DCPL1) will be another €480. Shipping will start in September. Sample photos from the new lens can be found here.

Additional information:

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Less than 24 hours left: Skylum Luminar 2018 giveaway

By PR admin | Published: June 26, 2018



I have two Luminar 2018 software licenses to give away. Here is how to enter the giveaway (direct link):

a Rafflecopter giveaway

The winner will be announced on PhotoRumors.com on or around July 9th. This giveaway is open to everyone and it is not restricted to US residents. The giveaway is void where prohibited by law.

Use coupon code PHOTORUMORS for $10 off Luminar 2018
You can download a free trial here

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New: ProMaster 170SL Speedlight for Sony

By PR admin | Published: June 26, 2018


The ProMaster 170SL Speedlight now also offers full TTL compatibility for Sony’s multi-interface hot shoe (in addition to Canon and Nikon). The price of the flash is $189.95.

Additional information:

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New Sony 32MP APS-C IMX342LQA sensor leaked online, it will not be used in the rumored Sony a6700 camera

By PR admin | Published: June 26, 2018


The brochure for a new Sony sensor leaked on the Chinese social media platform Weibo. As SonyAddict points out, the new APS-C sensor looks legitimate, but probably it’s designed for industrial applications only. The chances for Sony to use this sensor in their rumored a6700 camera are slim.

Here are the details on the new sensor:

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The latest Sigma lenses are now shipping

By PR admin | Published: June 25, 2018


The new Sigma 105mm f/1.4 DG HSM Art lens is now shipping in the US (Nikon version is already in stock) as well as in Europe (Foto Hans Keuzekamp).

Sigma is now also shipping some of their prime Art lenses for Sony E-mount (check in-stock status).

All of the latest Sigma lenses are pretty big in size – see the attached pictures:

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Canon now has 6 new/upcoming/registered/rumored cameras *UPDATED*

By PR admin | Published: June 24, 2018


Canon now has a total of five new/upcoming cameras registered online (there was only one new camera registered three weeks ago). Two of the new cameras are DSLRs, three are mirrorless and one conmpact. Here are the details:

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What else is new?

By PR admin | Published: June 23, 2018

Ricoh has a new patent for a Pentax DA* 11-18mm f/2.8 lens

GR Remote Viewer app for Ricoh GRII camera (download JPG & RAW files from GRII to smartphone)

New Leica Q Safari limited edition camera announced in Japan

Meyer Optik Görlitz Trioplan 50mm f/2.9 lens for Leica M-mount hands-on review

The latest 2017/2018 Leica financial statements: sales increased for the fifth year in a row

Panasonic Develops Long-range TOF Image Sensor

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New interview with Fuji’s manager (Fuji X-T100 and GFX cameras, Fujinon XF 8-16mm f/2.8 R LM WR lens and more)

By PR admin | Published: June 22, 2018


Mr. Udono from Fujifilm was interviewed by a Taiwanese YouTube channel. Here is the recap from FujiAddict:

  • Fujinon XF 8-16mm f/2.8 R LM WR lens coming this year.
  • The Fuji X-T100 was designed to fit nicely between the Fuji X-A5 and Fuji X-T20.
  • Selfie screen could come to more models if customers want it.
  • Tilty flippy screen wasn’t implemented to keep the X-T100 compact.
  • No hints about the Fujifilm GFX 50R even with pushing, but Photokina 2018 shouldn’t be missed.

Additional details from the interview and the full video:

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The new Loupedeck+ supports Aurora HDR and Capture One (Skylum Luminar support is coming next)

By PR admin | Published: June 21, 2018


Loupedeck announced a new Loupedeck+ photo editing console that in addition to improved controls and more buttons, it also has added support for Aurora HDR and Capture One (still in beta). Skylum Luminar support is coming next.

Upgrades to the new Loupedeck+ include:

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Buying tax free photo gear in the US could be over after Supreme Court decision

By PR admin | Published: June 21, 2018

The US Supreme Court ruled today that states can force online retailers to collect sales taxes. This can put an end to tax-free shopping from online retailers like B&H and Adorama (Amazon is already collecting sales tax):

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