


For the 2016 Photokina show, the Swiss camera manufacturer ALPA announced a new ALPA Anniversary Edition Set commemorating 70 years of ALPA as a brand and 20 years of ALPA 12 medium format system (more pictures after the break).
The second news is that ALPA and Hasselblad “formed a collaboration allowing an unprecedented exchange of expertise and technical information“. The company hints that there could be more new products: “ALPA will inform continuously on further new products shown at Photokina 2016“.
Here are the full press releases for additional information:

































