Two other interesting Fuji stories (in case you missed my tweet from three days ago) - the company is "conducting research and testing" on medium format sensors, but for now there are no plans for a medium format digital camera:
“At the moment Fuji is not planning to launch a medium format camera, but we are conducting research and testing sensors in this area. We have a good history in the medium format market, and I think we would be successful again. We have the technology to make a very modern and high quality camera, but right now we are only investigating.”
Ueno agreed that now would be a very good time for Fuji to enter the market, but it seems that not everyone in the company is quite as convinced.
FYI: The Fujifilm GF670 medium format rangefinder was discontinued back in 2014 (pictured above).
From the same article - the new X-Pro2 wad delayed because of the sensor (made by Sony). The camera can handle 4k, but Fuji decided not to add 4k in oder to keep the X-Pro2 "pure photographer’s camera" (hmm what?):
The X-Pro2 – announced today – was planned for last year, but the project was delayed as the company made improvements to the imaging sensor. The improvements required a better processor. And once the better processor was secured they realised that it could drive additional improvements to image quality and functionality, so the launch was put on hold until these were implemented. The camera’s processor is indeed very powerful, and although it is capable of working with 4K video, Fuji decided not to add the function to the new camera. “We wanted to keep the X-Pro2 as a pure photographer’s camera,” explains Ueno. “We don’t think video is important to the sort of photographer this camera is aimed at.’