Fuji is testing medium format digital camera; the X-Pro2 could handle 4k video

Fujifilm GF670
Two other interesting Fuji stories (in case you missed my tweet from three days ago) - the company is "conducting research and testing" on medium format sensors, but for now there are no plans for a medium format digital camera:

“At the moment Fuji is not planning to launch a medium format camera, but we are conducting research and testing sensors in this area. We have a good history in the medium format market, and I think we would be successful again. We have the technology to make a very modern and high quality camera, but right now we are only investigating.”

Ueno agreed that now would be a very good time for Fuji to enter the market, but it seems that not everyone in the company is quite as convinced.

FYI: The Fujifilm GF670 medium format rangefinder was discontinued back in 2014 (pictured above).

From the same article - the new X-Pro2 wad delayed because of the sensor (made by Sony). The camera can handle 4k, but Fuji decided not to add 4k in oder to keep the X-Pro2 "pure photographer’s camera" (hmm what?):

The X-Pro2 – announced today – was planned for last year, but the project was delayed as the company made improvements to the imaging sensor. The improvements required a better processor. And once the better processor was secured they realised that it could drive additional improvements to image quality and functionality, so the launch was put on hold until these were implemented. The camera’s processor is indeed very powerful, and although it is capable of working with 4K video, Fuji decided not to add the function to the new camera. “We wanted to keep the X-Pro2 as a pure photographer’s camera,” explains Ueno. “We don’t think video is important to the sort of photographer this camera is aimed at.’

Flashback: Fuji explains why they do not have a full frame camera.

Via BJP-online

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  • Spy Black

    Pure photographers only shoot HD video.

    If Fuji farmed APS-C sensor manufacturing to Sony so they can concentrate on developing their own MF sensor, I could forgive them. However it seems Fuji may have thrown in the towel on sensor development and manufacturing. Sad.

    • Duncan Dimanche

      that comment made no sense… “pure photographers only shoot HD video” ?

      What do you mean by HD ? HD only means High Definition….
      I will take a few minutes to explain :

      HD means 720p (1280 x 720)

      Full HD means 1080p (1920×1080)
      then you have UHD for 4K

      so please don’t write such nonsense….

      • Spy Black

        It was a joke.

        • Duncan Dimanche


    • Joe

      fuji does not fabricate any sensors, you know that right?

      • Duncan Dimanche


      • Spy Black

        Perhaps I’ve been mistaken, but I was under the impression they did. So who made their sensors up to this point?

        • Kevin Purcell

          Toshiba makes the type 2/3″ sensors for Fuji.

          Sony makes their APS-C sensors.

          Both have customized color filter arrays but all the tech in them comes from the manufacturer.

          Their relationship with Sony started with the X100 and as continued. I presume the XPro2 24MPx is a Sony sensor. Though there is a chance that it was Toshiba sensor (as seen in the Nikon D7100 and D7200). Toshiba Image Sensors are now part of Sony Semiconductor, so that’s a moot point now.

          But, you say, Fuji imply they make their own sensors. They do imply that. As do Panasonic and Olympus who both use Sony sensors though insist on using the Panasonic “LiveMOS” trademark.

          Fuji are smart. They concentrate on designing good cameras using other peoples sensors rather than trying to compete with a company that intends to own the larger sensor market.

          • Les

            “Making” a sensor (or any microchip) can mean many different things. You can design a sensor, fabricate it, or customize an existing design.

            I suspect that Fuji designs or customizes their sensors using an existing Sony Semiconductor process. That doesn’t mean it’s not their own sensor, nobody else has access to the same sensor.

            Here’s an analogy. Apple designs their iPhone SoC (main processor) using an ARM design, which Samsung Semiconductors (or others) fabricates. It’s still considered Apple’s chip, even though it’s closely related to other chips using the same ARM technology, or using the same fabrication process.

          • Kevin Purcell

            All the evidence is they put a custom CFA on top of an OEMed SOny sensor.

            Fujifilms skills lie in places other than CMOS image sensor design. They make most of their money in cosmetics and specialist organic compounds (like the dyes in CFAs that Sony and others use).

            The camera business is a hobby business for them. It’s traditional and part of their history. It the part of their brand that lots of people see. If it breaks even they’ed be happy. Same with Olympus (the money is in medical equipment not photography) and Ricoh (their money is in copiers).

          • Spy Black

            Re: Panasonic
            I recently read somewhere that Panasonic are restarting a sensor fab plant. Don’t know what they’re planning on making there, size-wise.

          • Kevin Purcell

            The Panasonic fab is now part of the TowerJazz Panasonic Semiconductor Co., Ltd. (TPSCo). Panasonic are a minority shareholder in that venture.

            Panasonic continue to fab their most recent 4/3″ sensor (MN34230PL) found in the top end Olympus (E-M1) and Panasonic (GH4, GX7? and GX8?) cameras (i.e the ones not using Sony sensors!) at TPSC.

          • Spy Black

            What I’m referring to is a fab plant they’re breaking ground on. It’s not up yet.

        • Duncan Dimanche

          sony I believe. They made that last one for the xpro 2

  • Jeffry De Meyer

    4K is a nice feature to add back in when sales are stalling and they want to keep the price up for a couple of months more.

    I don’t know if there is a market for fuji medium frame at the moment.
    When prices go down far enough to include them in 3K bodies sure but I can’t see that happening in the next 10 years.

  • Mike

    If Fuji brought a digital version of their GF670 or a Mamiya6 like camera…. I’d be all over that like a fat kid on a Smartie (or M&M competitor, for my non Canadian friends).

  • Freeman Guye

    This is the 2nd time I’m hearing from Fuji about the video capabilities of the XPro-2. First time was when the main Fuji guy downplayed the video. I suspect a 4K video camera is coming soon 😉

  • Thylmuc

    Fuji actually built digital medium format cameras, for Hasselblad. The Hasselblad lenses are still Fujinon, as far as I can tell. So, they could easily re-enter medium format camera manufacturing, I’d guess; even using the same mounts as the Hasselblad H system.
    Resurrecting the GX680 system might make less sense, since the sensors would either have to be gigantic, or the crop factor pathetic.

    A fixed lens camera makes no sense, imho. not sufficiently versatile when factoring in the high costs of mf sensors.

    • JED

      According to Hasselblad, the H lenses are their design, but manufactured by Fuji. Either way, Fuji made amazing glass for Hassy and themselves for many years.

      • Thylmuc

        weird. Did they hire optical engineers? Hasselblad had never developped lenses before. They got their lenses from Zeiss and Schneider.

  • Chris

    1080p is garbage out of any Fuji with the goofy X-trans, 4k would be even worse. That’s why it wasn’t implemented on the XP2, they would get roasted for the quality.

    • umad?!

      that’s BS. You could read the sensor at full resolution and downsample to 4k. At this point the CFA is nearly irrelevant.

      • Chris

        I’m not saying it’s not possible, Fuji’s poor implementation of video demonstrates zero technical ability within the company to make that a reality.

        • xcm

          absolute agree, I checked many fuju X video at 1080p and finyaly bought sony A7, not because of FF just the quality of video… far better… However I realy like fuji stils.

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