Sony still comitted to the A mount

Sony-a-mount
In a recent interview with focus-numerique, Sony confirmed (again) their commitment to their own A mount:

Q: Sony appears to really push the E and FE mount with a very large range of cases and optics, including the Master G range. What is the future of the mount A?

A: We have two reasons to keep the frame A. The first is that the frame A has certain advantages over the E mount and, for now, we can not have all the same functionality between the frame A and E. The second reason is that we also have a large fleet of a and optical many customers that we can not give up. It is a promise to our customers.

Maybe this is why Sony's CEO Kaz Hirai was checking out the new Nikon D5 during the CP+ show last week:

Reassuring that A mount is still alive has become an annual task for Sony: they did that in 20132014, 2015 and now in 2016.

In November last year, Sony announced a new a68 camera with a plastic A mount.

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  • Disqus Discuss

    It’s nearly 4 years since the introduction of the a99…. That seems a sufficient period for a major refresh or renewal. There’s a lot of great new, proven, tech available to be be placed in a bigger body that has weather sealing, two memory cards, and a larger battery. Should be easy! Or, is Sony waiting for something revolutionary to be finalized (new sensor, perhaps a super high Rez offering, for example)?

    • Jeffry De Meyer

      The canon 5d3 is also that old and people are still buying that.
      If there is nt a big problem I rather they wait a while and do a proper upgrade over little irrelevant updates like what everyone does wi their low end stuff

      • Disqus Discuss

        You makes some good points. I guess it’s easy to get used to the Sony pace of innovation and expect it across the range.

      • WillWeaverRVA

        Canon’s newer cameras don’t have a completely different and incompatible lens mount, though. The E-mount lineup isn’t as extensive as the A-mount’s, so I can definitely see why people would be frustrated with the lack of A-mount DSLRs as of late.

        • Jeffry De Meyer

          an adapter with a more modern focusing system would fix that.
          The LEAE4 wasn’t all that fast but it was very accurate in contrast to what I was getting with the native e-mount lenses.

          Unlike canon FD to EOS migration those awesome a-mount lenses will remain useful.

          And I think you are forgetting about the a77mk2 it is a really nice camera, but no one bought it.

          • Cinekpol

            No adapter will “fix” that.

  • Narretz

    Olympus also said they were committed to 43 DSLRs basically until they released the EM1 with PDAF which meant the official end of 43. So I wouldn’t bet on a new high end A mount camera.

    • johnny

      Why the EM1+PDAF equals to the end of 43?

      • Because it is high-end m43. Olympus no longer make 43 cameras.

        • johnny

          The 4/3 seemed doomed to failure. It was proposed with SLR concept in mind which doesn’t take advantage of small sensors. (shorter flange focal distance, thinner body…etc)

      • Narretz

        Because on-sensor PDAF works much better with 43 lenses, which where designed for phase detection focus. Contrast detection focus needs faster motors which can move the focus elements rapidly. 43 lenses have slower motors and didn’t focus very well with pure contrast detection focus.

        • johnny

          I see your point. PDAF improves the AF significantly over contrast-based AF on m4/3 cameras. The mirrored 4/3 is no longer having its advantage.

  • WillWeaverRVA

    I wouldn’t exactly call the a68 a sign of their commitment to the A-mount…it’s been 4 years since the a99 and almost 2 years since the a77II, and the a68 is basically a rebadged a77II. Unless they come out with a new version of the a99…or the a850/a900 (bahaha), their commitment seems half-hearted at best.

    • nwcs

      A leopard doesn’t change its spots. Same as how they’ve abandoned other users with dead end products and lenses.

      • Ethan

        What dead end products and lenses?

        • nwcs

          Most of the Alpha line, the inherited stuff from Minolta, how they’ve treated the NEX line, etc.

        • Vertex

          sony TV´s, notebooks. etc etc…..

          • Ivan Radev

            My Grandma still watches the Sony-Trinitron I gave her as a present in year 1991. Still as crystal clear as day one, still as bright and colorful as a modern one. No dead end on the horizon so far 🙂

          • I bet she still has because nobody can move that thing 🙂

          • Ethan

            Sony still makes tv, and when did notebooks become systems? These are not systems. Same with tvs, youre not locked into a system in any way.

        • Arturo Mieussens

          Sony Oxford audio console. That’s sony at it’s worst.

      • blp

        ^This. This is the reason why I will never buy a sony camera. Sony has the tendency to throw crap at the wall and hope something sticks. If the crap does not stick, then it’ll throw another one at the wall and disregard the previous effort that it has put in to throw the crap.

  • Zos Xavius

    Too soon. Its not April 1st yet.

  • sickheadache

    He speaks with Fork Tongue. The Proof is …What new A Products are here today? Cept that BS entry level camera.

    • MdB

      BS compared to what exactly?

  • “We are committed to the A-mount” – Sony since 2012, but no cameras

    • Ethan

      A77ii
      A68

      • It was kind of random because the specific date is not the point, right? Regardess, it’s been some years already.

        • Cinekpol

          You are still lying. It’s be 4 months. Not “years”.

          • Oh, you solved it! Yay! You really nailed the most important thing of this argument, I bet that A-mount owners are much happier now!

            What a way to miss the point…

          • Cinekpol

            Then have a point that’s not based on a manipulation of facts.

          • If you didn’t get the point, there is nothing I can do about it, it’s a waste of time.

      • Mario L

        what if you want to replace an old-ish A99? none so far

      • TinusVerdino

        slt’s tsk. They should make proper DSLR’s

      • 24×36

        No FF cameras since December of 2012 (24MP A-99). Meanwhile 5 FF MILCs in the last two years. That’s some “commitment” to the A-mount, LOL.

    • Eddy Kamera

      Committed does not mean frequent release. It also includes support, firmware release, repair etc etc. If release frequency is the benchmark of commitment, Sony can be considered as the most committed camera makers for releasing new cameras for every 6 months or so(but no A mount camera, unfortunately).

      • Yeah, technicalities is all great but we ARE talking about A-mount and no, commitment is not just about a new gear every 6 months, the benchmark is much simpler, does A-mount users feel like they have proper support and true commitment from Sony? If the answer is “no” there is no point in a side discussion of the definition of commitment if there is none to discuss about, that’s clearly missing the point.

  • Marco –

    The big difference among sony and samsung: sony replies, samsung does not.

  • TinusVerdino

    They are kind of committed to the A-mount

  • Paco Ignacio

    The same level of commitment as Samsung with his cameras

    • TinusVerdino

      How do you know Samsung isn’t a girl?

      • Francisco Santos

        it is samsung, not samsdaughter

        • TinusVerdino

          Who’s daughter is she then? Samantha?

  • Vertex

    or maybe sony is just lying.. like samsung before…..

  • johnny

    Nikon was once committed to APS-C just few months before they introduced the D3

    • Eddy Kamera

      Well, Nikon has just released the D500.. so that’s quite a commitment.

      • ovidiu

        Works great with their ff lenses

      • MdB

        Yes but just think of all those years in between were people claimed they weren’t… Because internet experts always know better (from reading the tea leaves).

  • Mario L

    well, get an Ea-3 on a A7R/s II, A6300 etcetera, but still not fair

  • harvey

    Sony is still committed to Betamax.

    • MdB

      Actually Sony have been very committed to Beta, in fact a good chunk of everything you have ever watched over the last 3 decades came to you on Beta (whether you know it or not).

      • harvey

        yes, those Beta players are available in Walmart.

        • MdB

          Who gives a toss about Walmart? Beta has been part of just about everything that has ever been broadcast (TV) over three decades.

          • harvey

            but they walked away from the consumer market because they blew their marketing strategy in their fight with VHS, they walked away from their tv market because they couldn’t adjust to the competition, they got out of the computer business – they had great products but as soon as the going got tough, they left.

          • MdB

            *sigh*

          • Ethan

            Have you not seen the Sony tvs in best buy? Sony still makes a full range of good tvs.

          • harvey

            not where I live. All Samsung, LG and house brand.

          • Ethan

            Well I guess you dont live in the USA.

  • 24×36

    Translation: We still have a large inventory of A-Mount bodies and glass, so we’ll continue to insist we’re “committed” to that product line until these inventories have been liquidated. 😉

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