Fujifilm X-M1 camera, Fujinon XF 27mm f/2.8 R and XC 16-50mm f/3.5-5.6 OIS lenses officially announced


Fujifilm officially announced their latest X-M1 mirrorless camera, Fujinon XF 27mm f/2.8 R and XC 16-50mm f/3.5-5.6 OIS lenses and a new firmware that introduces focus peaking for the X-Pro1 and X-E1 cameras! Other companies should take example from Fuji on adding features to old models instead of trying to sell you functionality with a new camera.


Some sample images form the X-M1 can be found here. Few photos taken with the Fujinon XF 27mm f/2.8 R lens are available here.

Fuji X-M1 basic specifications:

  • 16.3MP APS-C X-Trans CMOS Sensor
  • Fujifilm Proprietary X-Mount
  • 3.0" 920k-dot LCD Tilt Monitor
  • Built-in Wi-Fi Connectivity
  • Full HD 1080p Video with Stereo Sound
  • Focal Plane Shutter
  • 100-25600 ISO Sensitivities
  • Magnesium Alloy Body
  • External Microphone Outlet
  • Film Simulation Modes

Fuji XF 27mm f28 lens

Fujifilm Fujinon XF 27mm f/2.8 R lens basic specifications:

  • Fujifilm X-mount Lens
  • Aperture Range: f/2.8-16
  • 27mm Focal Length (35mm Equiv: 41mm)
  • Angle of View: 55.5°
  • 39mm Filter Diameter

Fujinon XC 16-50mm f:3.5-5.6 OIS len

Fujinon XC 16-50mm f/3.5-5.6 OIS lens basic specifications:

  • Fujifilm X-Mount Lens
  • Aperture Range: f/3.5-22
  • Equivalent to 24-76mm in 35mm Format
  • Angle of View: 83.2-31.7°
  • 1 ED and 3 Aspherical Elements
  • Super EBC Coating
  • Maximum Magnification of 0.15x
  • Optical Image Stabilization
  • 58mm Filter Diameter

Fuji X-M1-compact mirrorless camera

The first pre-order options are already available online:

Fuji X-M1 body only

Fuji X-M1 kits

Fujinon lenses

  • Fujinon XC 16-50mm f/3.5-5.6 OIS lens: B&H

Hands-on videos and press releases:

Fuji X-M1 camera colors


New X-M1 also includes a 3” tilting, high definition LCD screen, wireless image transfer for easy photo sharing and advanced filters for creative picture taking

Valhalla, N.Y., June 24, 2013 – FUJIFILM North America Corporation today announced the all new, premium FUJIFILM X-M1 compact system camera (CSC), the third interchangeable lens system camera introduced within the award-winning FUJIFILM X-Series. The X-M1 is a lightweight camera that includes the same 16.3 Megapixel APS-C X-Trans CMOS sensor used in the critically acclaimed FUJIFILM X-Pro1and X-E1 that delivers outstanding image quality, all in a premium, beautifully crafted body.

The X-M1 will ship with a newly-designed FUJINON XC16-50mm (24-76mm)*1 F3.5-5.6 OIS zoom lens that allows enthusiast photographers to capture crystal clear wide angle to mid-telephoto range images. The XC16-50mm is a versatile lens that is ideal for a wide range of photographic subjects, including stunning low-light scenes, true to life portraits and rich colorful landscapes. The lens consists of 12 all glass elements in 10 groups including 3 aspherical elements and 1 ED element. The lens features seven round-edged aperture blades, which offer 17 stops in 1/3 EV increments for precise aperture control.

“The X-M1 is a perfect combination of power and performance, all within a lightweight and well-built chassis. Photographers and enthusiasts alike can confidently take the X-M1 everywhere they go, and it will deliver images that exceed their expectations,” said Go Miyazaki, president and chief operating officer, FUJIFILM North America Corporation.

“The remarkable new X-M1 with its large APS-C X-Trans sensor, 3” tilting LCD screen, new XC16-50mm lens and easy wireless image transfer, gives enthusiasts the ability to capture amazing quality images and also share them effortlessly.”


Award-winning 16.3 Megapixel APS-C X-Trans CMOS sensor and EXR Processor II
The FUJIFILM X-M1 uses the same large APS-C X-Trans CMOS sensor that is found in the X-Pro1 and the X-E1 with a unique color filter array that minimizes moiré and false color without the need for an optical low pass filter. This makes it possible for the camera to maximize extremely high resolution, and to capture each image with accuracy and clarity when using high performance FUJINON lenses.

With the X-M1, users can set the sensor sensitivity from ISO200 to as high as ISO6400 in 1/3 step increments, and even take advantage of the extended range of ISO100 and ISO25600 to obtain amazingly clear and low-noise images even in low-light conditions when shooting at night or indoors.

Together with the EXR Processor II, the X-M1 gives customers incredible speed and response times with a start-up time of 0.5 seconds*2, a shutter time lag of 0.05 seconds and a maximum burst speed of 5.6 frames per second (max. 30 frames*3).


Compact performance and advanced features
The X-M1 compact ILC combines advanced features in a go-anywhere design. The X-M1 weighs just 11.6oz*4 and measures 4.6” W by 2.6” H by 1.5” D, about half the size of a traditional DSLR body. With a slim profile of 1.3” at its trimmest point, the X-M1 is easily carried anywhere, and can be trusted to deliver high-quality images.

Along with its large APS-C X-Trans CMOS sensor, the X-M1 also features a 3” tilting high resolution LCD screen with 920,000 dots for easy image viewing and framing at various angles.
The 3” LCD monitor tilts at variable vertical angles, facilitating both low-angle and high-angle shots whether on or off a tripod.

The X-M1 gives users additional flexibility with its built-in high precision flash, with the guide number 7*5, and Super Intelligent Flash technology that automatically controls flash strength according to scene types to reduce highlight clipping.


Easy Image Transfer with WiFi® button
The X-M1 features a WiFi button that lets users transfer photos and movies*6 from the camera to smartphones, tablets and computers allowing enthusiasts to upload high quality images to social media sites for easy sharing.

To connect the X-M1 to a smartphone or tablet, users can download the free dedicated “FUJIFILM Camera Application” to their iPhone™ / iPad™ or Android™ smartphone or tablet device to transfer up to 30 pictures at a time from the X-M1. The app also lets users download movies, expanding the range of options available for enjoying pictures taken with the camera.


Intuitive design and easy operation
The intuitive design of the X-M1 gives users the ability for one-handed camera operation, which is perfect for the fleeting moments when you need to pick up the camera quickly and start shooting.

The X-M1 has its key operation buttons and dials positioned on the right side of the camera’s rear panel for easy use and quick picture taking. The Mode Dial for selecting the optimum setting for each scene gives access to the Advanced SR Auto function, which automatically recognizes each scene and selects the best settings for sharp and clear images.

The Advanced Filter function gives users a range of creative filters to apply and achieve unique and artistic looks. The use of two perfectly positioned Command Dials allows users to effortlessly adjust the aperture, shutter speed and exposure compensation, while frequently-used functions are given individual buttons, thereby enabling intuitive and quick operation.


FUJIFILM X-M1 key features list:
• 16.3 Megapixel APS-C X-Trans CMOS sensor
• EXR Processor II
o Start-up time of 0.5
o Shutter lag time of 0.05
o Shooting interval time of 0.7
• 3” (920K dot) tilting high resolution LCD screen
• Full range of ISO100 – ISO25600
• Wireless image transfer
• Q Menu shortcut button
• In-camera RAW processing
• Film Simulation modes (Velvia, ASTIA, PROVIA, Sepia, and Black & White)
• 8 Advanced Filters (Toy Camera, Miniature, Dynamic Tone, Pop Color, Soft Focus, High Key, Low Key and Partial Color)
• Multiple Exposure mode to superimpose a second exposure on the first exposure
• Full HD movie 1080P\30fps and built-in stereo microphone
• Available accessories include: Leather Case, Hand Grip, and Clip-on Flash


FUJINON XC16-50mm (24-76mm) F3.5-5.6 OIS
• 24-76mm equivalent F3.5-5.6 lens
• Fully compatible with FUJIFILM X-Mount
• 12 all glass elements in 10 groups including 3 aspherical elements and 1 ED element
• Seven round-edged aperture blades, which offer 17 stops in 1/3 EV steps

The FUJIFILM X-M1 (body only) will be available in black and silver in July 2013 for $699.95.

The FUJIFILM X-M1 and XC16-50mm (24-76mm) F3.5-5.6 OIS lens (kit) will be available in July 2013 for $799.95.

The FUJIFILM X-M1 (body only) will be available in brown in August 2013 for $699.95.

The FUJIFILM X-M1 uses the same FUJIFILM X-Mount as the X-Pro1 and X-E1, and all FUJIFILM XF and XC lenses will work with all X-Series interchangeable lens cameras.

*1 35mm format equivalent
*2 Quick Start mode
*3 Maximum number of frames can be shot in JPEG setting, using a “Class 10” or higher SD card
*4 Including the battery and memory card, excluding the lens
*5 ISO200・m; When shooting at ISO200, the light reaches a subject up to (7/F number) meters away
*6 FUJIFILM Camera Application for iOS can save movie files up to 1280 x 720

Fujinon XF 27mm f:2.8 R lens


New XF27mm lens features a small footprint and outstanding image quality

Valhalla, N.Y., June 24, 2013 – FUJIFILM North America Corporation today announced the high performance FUJINON XF27mm (41mm*1) F2.8 lens, a compact and lightweight single focal length lens for use with the X-Series Interchangeable Lens Digital Camera Systems that include the award-winning FUJIFILM X-Pro1, FUJIFILM X-E1 and the all new X-M1. The XF27mm F2.8 gives photographers excellent craftsmanship and remarkable image quality that is ideal for landscape, street and portrait photography.

“With today’s announcement of the high performance XF27mm, photographers now have a new lens choice and a perfect complement to the compact X-Series that will allow them to capture stunning, high quality images in a wonderfully slim design,” said Go Miyazaki, president and chief operating officer, FUJIFILM North America Corporation.

The all new FUJINON XF27mm lens gives users a fast F2.8 lens with a fixed focal length that is similar to that of the human eye, providing accurate and natural results based on the photographer’s view.

The FUJINON XF27mm F2.8 lens features:
• A slim footprint measuring 23mm in length and weighing only 2.75oz that encourages easy, everyday photography
• Autofocus design that uses a high-torque DC motor to shift each of the 7 lens elements in 5 groups (including 1 aspherical element)
• A seven blade round diaphragm for distinctive bokeh for photography complemented by a shallow depth of field
• Advanced optical design that allows the maximum amount of light to enter into the sensor for sharp and clear images, and a Super EBC coating for effective control against chromatic aberrations
• High quality, metal construction focus ring

In order to optimize the FUJINON XF27mm F2.8 lens, Fujifilm designed the lens without an aperture ring to deliver a compact and lightweight body. Users should update their camera body’s firmware to enable aperture adjustment with the camera’s command dial.

Firmware can be found at http://www.fujifilm.com/support/digital_cameras/.

The FUJINON XF27mm F2.8 lens will be available in July 2013 for $449.95.

The current Fujifilm lens family includes the following FUJINON XF and XC lenses:
• XF 14mm F2.8
• XF 18mm F2.0
• XF 27mm F2.8
• XF 35mm F1.4
• XF 60mm F2.4
• XF 18-55mm F2.8-4.0 OIS
• XF 55-200mm F3.5-4.8 OIS
• XC 16-50mm F3.5-5.6 OIS

*1 35mm format equivalent

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  • LetsGetItTogetherPeople

    sold… I think it was the music from the video that got me… Any word on an optical/electronic viewfinder accessory?

    • Nick

      No viewfinder so far, and honestly I don’t see it happening. All the other x cameras have viewfinders already so it would be an accessory for only one camera.

    • kickars

      I don’t understand why people keeping asking for the EVF on this thing. If you need an EVF mirrorless Fuji, then buy a X-E1 instead! It is basically as X-M1 with an EVF built in, isn’t it?! And it will be cheaper to buy an X-E1, as well. Coz, if Fuji indeed offers an EVF for X-M1, it will be at least another $250 on top of the current price.

      It’s just like if you think 3-Series is a bit too small. Instead of asking BMW to chop it to half, and then weld a piece of metal body in the middle, why not just simply buy a 5-Series? It will be cheaper and makes more sense.

      • MacCruiskeen

        Really. I’ve been tempted by the X-E1, esp. since the recent price cut, but had no particular need to rush out and buy. But this new model doesn’t seem to offer enough of a discount from the X-E1 to not buy the X-E1.

      • LetsGetItTogetherPeople

        A viewfinder accessory would be a nice add on, you can’t argue that (other than the price point, which you are right). Your point on getting an X-E1 to get a viewfinder is dead on… However you would be adding bulk, the X-M1 seems like a nice compact kit. It will be interesting to see the two next to each other in person to see if the difference is that dramatic.

        What I am looking for is not a viewfinder on a camera… I am obviously looking for a camera that when shown in a marketing video is accompanied by tastefully elegant country club music. And Fuji nailed it!

    • fjfjjj
      • LetsGetItTogetherPeople

        Haha! Good find!… At that price I am going to get a couple… Scratch that, I am just going to buy a hassy Lunar.

  • Mike

    Shhh. You hear that? That’s the sound of the CoolPix A getting spanked. Nicely done Fuji!

    • pooh

      Not really comparable.

      • Renato S.

        Maybe if you pair up the X-M1 with the 18mm f/2…

    • rearranged

      Wasn’t it already smoked by the ricoh?

  • Zelf

    Any info about the battery type? np-95 would be great to go with my x100s.

    • Sean

      same battery as the X-Pro 1 and X-E1 (NP-W126)

  • “In order to optimize the FUJINON XF27mm F2.8 lens, Fujifilm designed the
    lens without an aperture ring to deliver a compact and lightweight

    Seriously, how much weight could aperture ring have added?

    • El Aura

      It is more about the length or diameter an aperture ring adds. Requiring a mechanical coupling from a ring on the outside of the lens to actual aperture mechanism does take some space and with more space comes more weight as that extra space is not made out of air.

      • fjfjjj

        Nitpicking, but none of the Fujifilm X lenses have a mechanical coupling between the aperture/focus rings and the actual aperture/focus mechanisms. They are fly-by-wire. But anyway they do still cost in material, manufacturing complexity, and final price.

  • fab

    If only it had a touchscreen…

    • fjfjjj

      Not being able to use my camera with gloves or wet hands, smearing the screen with finger grease, and having to navigate menus for every adjustment. These are the things I look for in a camera, also!

      • fab

        you must definitely be someone who hasn’t used touch focus on olympus cameras, that’s ok, I can understand, you’re not alone out there.
        I don’t care about settings and other touch screen controls, but with touch focus and shoot, you just never miss a sneaky street picture. I wish my RX100 had it, I sometimes regret I didn’t pick the XZ-2.

        • Zos Xavius

          that’s great! except when its raining…when you are wearing gloves…etc…etc….give me dials, buttons, and switches, or I don’t want it!

          PS you can’t miss street shots with zone focusing and adequate DOF…..

  • Pat Mann

    Way to go Fujifilm!

    I wouldn’t buy this particular camera because it doesn’t have a viewfinder, but there are three alternatives that DO have finders, so I’m not complaining, and more choices means more customers means more production and lower prices and more accessories and more third-party support in the long run.

    And an outstanding intelligently programmed selection of really useful lenses on the way, a plethora of fine primes compared to what Nikon and Canon provide for their entry-level DSLRs. (It’s the 23mm f/1.4 that I’m waiting for, since Nikon isn’t meeting my needs here unless I purchase a full-frame 24mm monster weighing over a pound, for about the price of a camera plus lens from Fujifilm).

    Now if there was just a nice birding lens (I know a 55-300 would be a big seller, but how about a really sharp 300 f/4 prime with matching extender?) as well . . .

  • BP2012

    I had a lot of expectations from this announcment but…

    My main intention was to buy something smaller and cheaper that X100 so

    I expected to see this camera with 27mm f/2.8 as a kit lens.

    And what we got? Half usable camera (without viewfinder) with no aperture plastic pancake body+lens=700+450=1150$. With aditional investment in cheap optical viewfinder it costs more than X100s.

    X100S has a great viewfinder, wider and faster top quality lens with aperture ring.

    450$ for 27mm plastic lens is the price for lunarics (intentionally not lunatics). No matter how good optics is that lens simply can’t cost more than 200$. Period.

    Sorry Fuji, I’m not interested anymore.

    • fjfjjj

      The 27mm lens is metal, not plastic. So if you don’t like this offering, which camera with an optical viewfinder and rugged lens will you be buying for the same price?

  • sam

    The biggest news for me is the new firmware! Thanks Fuji!!

    • Big new indeed. I was actually surprised that they will introduce focus peaking in the X-Pro1.

      • Mardock

        I wasn’t.

        There was no reason they couldn’t do it from a hardware perspective. Cameras older than the XP1 have done it.

        As to processing power, the solution is to simply shut down other functions that are almost never used while focusing manually in order to free up any additional “power” needed for peaking.

        Easy-peasy, actually.

    • 701

      indeed, I think this is more important news than the X-M1 release, now I really looking into getting myself a X-Pro1, I have been hesitated since the annoying focus on X100

    • Clint

      Yes..awesome news. Almost as good as the focus peaking is the ability to use the ‘Fn’ button for focus frame selection…this is huge!

      On the negative side…still no min shutter speed for auto ISO…sigh.

  • Clint

    Kind of interesting that Fuji uses this same sensor in 3 different cameras now (4 if you include the slightly different X100S). Imagine if Canon offered their top of the line sensor from their flagship model in a Rebel….would never happen.

    Good to see that Fuji isn’t worried about cannibalizing their own sales. For someone who already owns an XPro1 this XM1 makes for a cheap 2nd body.

    • rearranged

      eos 600d, eos 60d and eos 7d all use the same sensor

  • dave

    i work in a photo lab, selling cameras. sorry fuji, but not everyone wants a interchangeable compact. yes they are beautiful, and yes i have an x10, but but,. not everyone can afford to buy an x series camera..

    i sell more f800 fuji camera than x series cameras. because of price.

  • NW

    What? “Simple one hand operation”?

    With that tiny hand grip? I don’t think so.

  • Andrés Díaz

    Are you sure about the external mic option? I hope yes, but I have seen other sites that say there is not external mic solution. I hope someone can confirm that. Thank you!

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