Hasselblad Lusso is just another Sony rebadge

Hasselblad-Lusso-E-mount-mirrorless-camera
Hasselblad Lusso mirrorless camera
After the Stellar, LunarHV (Solar?) it seems that Hasselblad is still in the business of rebadging Sony products and selling them for ridiculous prices. The new Lusso is the company's latest creation. You can find the camera's manual here.

I thought that with the last CEO change, Hasselblad will stop producing the "worst camera of the year". The Lusso trademark was registered back in 2013/2014, so this could have been an old projects.

Based on the specifications, the Lusso appears to be based on the 36MP Sony a7r (not sure what happened to the previous Solar model). Here are few additional images from the new camera:

Hasselblad Lusso mirrorless camera 6 8
Hasselblad Lusso mirrorless camera 2
Hasselblad Lusso mirrorless camera 3
Hasselblad Lusso mirrorless camera 5
Hasselblad Lusso mirrorless camera 7
Hasselblad Lusso mirrorless camera 1
Hasselblad Lusso mirrorless camera 4
Hasselblad Lusso mirrorless camera 6
Via chiphell.com

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