Another Fujifilm price increase on photographic film, some products will get discontinued

Fujifilm price increase
Fujifilm published another notice regarding their photographic film - the following products will get around 20% price increase in October, 2015:

Size Price increases target type
Color negative film 135 Fujicolor 100
135 Fujicolor SUPERIA PREMIUM 400
135 Fujicolor SUPERIA X-TRA 400
135 Fujicolor SUPERIA Venus 800
135 Fujicolor NATURA 1600
Lens with film 135 QuickSnap simple ace
135 UTSURUNDESU New Water Proof
Color for professional negative film 120 / CUT Fujicolor PRO 160 NS
135/120 Fujicolor PRO 400 H
Reversal film 135/120 / CUT FUJICHROME Velvia50
135/120 / CUT FUJICHROME Velvia100
135/120 / CUT FUJICHROME PROVIA100F
Black-and-white film 135/120 / CUT Neopan 100 ACROS

The following Fujifilm film products will be discontinued:

Size Product Name Prospects for shipment end time Future of your recommended products
Color for professional negative film 220 Fujicolor PRO160NS 24 sheets Taking Picture five pack December 2016 120 size Fujicolor PRO160NS 12 sheets Taking Picture five pack
Reversal film 135 FUJICHROME PROVIA400X 36 sheets Taking Picture separately December 2015 None
FUJICHROME PROVIA400X 36 sheets Taking Picture five pack
120 FUJICHROME PROVIA400X 12 sheets Taking Picture five pack December 2015 None
220 FUJICHROME Velva50 24 sheets Taking Picture five pack April 2016 120 size FUJICHROME Velvia50 12 sheets Taking Picture five pack
FUJICHROME Velvia100 24 sheets Taking Picture five pack March 2017 120 size FUJICHROME Velvia100 12 sheets Taking Picture five pack
FUJICHROME PROVIA100F 24 sheets Taking Picture five pack August 2016 120 size FUJICHROME PROVIA100F 12 sheets Taking Picture five pack
CUT FUJICHROME Velvia100F 4 × 5 (20 pieces) March 2017 FUJICHROME Velvia100 4 × 5 (20 pieces)
FUJICHROME Velvia100F 8 × 10 (20 pieces) FUJICHROME Velvia100 8 × 10 (20 pieces)
Check B&H and Adorama for their current Fujifilm in-stock offering.
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  • a-traveler

    Too bad, for us and for them. Digital camera sales are tanking, while the number of Film Hobbyists is increasing (but apparently not enough). How long until the Fuji X line is not profitable enough??

    As long as I can get Kodak Ektar and T-Max, Fuji Provia 100F and Ilford Delta and XP2, I can keep shooting film. When New55, positive/negative, starts delivering, I’ll be using my 4×5 more.

    Things I regret losing: Fuji 4×5 Instax and 4×5 Quick-Load and Ready-Load—and Kodak BW400CN (my most used film).

    • whisky

      “Digital camera sales are tanking…”

      er, not if you include smartphones.

      “… while the number of Film Hobbyists is increasing”

      government and commercial purpose drove the market for film hobbyists. now-a-days the hobby lobby for film struggles like the paint and canvas lobby for artists. overall it’s just table scraps compared to the digital imaging market and the opportunities it presents investors.

      • a-traveler

        Dear Whisky, Camera Snobs DO NOT consider smartphones to be cameras—just toys for the clueless.

        • whisky

          smartphones replaced the compact film camera. they are still in growth mode … as a counter-point to your “digital camera sales tanking”.

          i haven’t seen evidence to suggest “film hobbyists are increasing” … especially as boomers pass away. instead, i suspect a new generation of hobbyists may only be slowing down the attrition rate. if Adox and Ilford were “profitable enough” to be confident the market was underserved, they’d be expanding. instead i fear they’re only temporarily filling niches others have abandoned.

          i wish them a strong future — even though i’m not swayed by your analysis.

          • Sorry, a-traveler, side with whiskey on this one. There is not much out there suggest
            Ilford and Adox profitable, and only reason Impossible Project still around that people are willing pay two-three times what same film cost under Polaroid, that’s small minority.

            Film may hold out for some time come, but option, types, and sizes those choices will continue dwindle significantly, and prices will go up in proportion.And, there nothing say that film revival is nothing more than bubble may collapse under higher priced film, more smart phones and action camers.

          • Sorry, a-traveler, side with whiskey on this one. There is not much out there suggest
            Ilford and Adox profitable, and only reason Impossible Project still around that people are willing pay two-three times what same film cost under Polaroid, that’s small minority.

            Film may hold out for some time come, but option, types, and sizes those choices will continue dwindle significantly, and prices will go up in proportion.And, there nothing say that film revival is nothing more than bubble may collapse under higher priced film, more smart phones and action camers.

          • a-traveler

            “…more smart phones and action camers.”

            What do smart phones and action cameras have to do with shooting film as a hobby? I own an iPhone, a GoPro and a Toyo 4×5 monorail. I also have DSLRs for paying work.

          • Ratty Mouse

            Uh…Ilford have publicly stated that they are “robustly profitable” and that film sales are increasing “significantly” year on year.

            Take your uninformed opinions and go where they are wanted and or needed.

          • a-traveler

            …smartphones replaced the compact film camera. and they are still in growth mode … as a counter-point to your “digital camera sales tanking”.

            Automobiles replaced the Horse & Buggy. Should Automobile sales be counted as Horse & Buggy sales?? Would you count cars with back0up cameras as part of digital camera sales.?? How about the cameras used by Machine Vision inspection tools??

            “… that’s mostly because autos, security, military and scientific apps are demanding new digital camera technology.

            “Digital camera technology” does not equal digital camera sales.

            “…if Adox and Ilford were “profitable enough” and confident the market were underserved, they’d be investing heavily in new product.

            Adox has recently introduced Clolor Implosion and Silver Max.

        • cej666

          There is a small demand for film. Given the industry changes in the past decade, it is going to take a while to see what is profitable and what isn’t. When the dust settles we’ll see how big this market is and who can remain profitable. It’s still too early in the transition.

          I hope Ilford and Impossible are doing well. I still personally see a lot of film shooters, and I feel like I see more every day. However, film shooting is now a luxury, and either a hobby or an alternative process. Companies like Fuji aren’t going to want to be a part of it.

          I shoot film everyday. I will tough it out, and make best with whatever is left. I get outbid on Ebay too often, and run into too many film shooters each weekend, to believe that film is going to disappear.

          But I am pretty bummed that a 400 speed chrome’s market is small enough that it’s not profitable to make it anymore. That doesn’t fill me with hope. I certainly cherish every time I shoot on pack film, as I don’t know for how much longer that will be.

  • Licheus

    Few could afford to shoot daily with RXP now. Will miss the push ability though.

    About time for an image change FujiPixel?

  • saywhatuwill

    I was under the impression that 220 film was long discontinued and here it is on this list to be discontinued next year. All this time I’ve been telling my friend she can’t sell her 220 film back because they didn’t make the film. I feel bad now.

  • Eagle of MorningCalm

    Fuji should put in their digital camera features more film slections such as Natura, superia etc…

  • Fujifilm has a scale of production that makes smaller runs unprofitable. Smaller companies like Ferrenia are returning because film is a niche market, and smaller players can be profitable. We are likely to have B/W films quite a long time, though I think E-6 will not be around in a decade.

  • tornwald

    I know several professionals who are shooting ONLY with film and make a living with it. Film will be around for a long, long time.

  • Casey H

    I shoot with a Realist and it is sad to see so much Fujichrome on the list. It makes a lot of sense and I am surprised there is enough demand to manufacture what is being made. At some point the film and processes for positive film will go away. Do I buy a “lifetime supply”? The output of this 3D camera surpasses anything digital I have used. My photos look like something out of a wax museum.

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