List of upcoming announcements/rumored cameras and lenses

Here is an updated list (see original post here) on what new cameras and lenses are rumored to be announced in the next few weeks before the 2016 Photokina show:

Olympus E-PL8 camera
I expect two new Olympus camerasOlympus E-PL8 camera (no release date yet - the official announcement got delayed because of the recent Kumamoto earthquake) and a new Olympus OM-D E-M1 Mark II camera is also expected with 4k video, handheld high resolution mode, 20MP sensor, improved AF and EVF. At least two new MFT lenses are also expected/rumored. A new HLD-9 battery grip is also a possibility.

Fuji X-A3 camera 3
For now Fuji is rumored to announce a new X-A3 camera and Fujinon XF 23mm f/2 R WR Asph lens later this week. Most likely they will have another major announcement at Photokina next month.

The new Panasonic GH5 camera could also be announced with 6k or 8k video recording capabilities. A Panasonic LX100 camera successor is also due.

After several of the perviously rumored Nikon products were already officially announced, there is still hope for a new Nikon mirrorless camera and a Nikkor 19mm tilt shift lens.

As usual there is no reliable info on what Sony will announce next and I am not going to play the guessing game here. I only received some info about a new Sony 135mm f/1.8 Carl Zeiss T* lens.

See this post on LeicaRumors for all expected Leica products.

Later this week Canon is rumored to announce a new Canon 5D Mark IV camera, lenses and accessories. A new mirrorless camera will most likely be announced after Photokina.

Two more rumored lenses:

This entry was posted in Canon, Leica, Nikon, Olympus, Panasonic, Sigma, Sony, Tamron and tagged . Bookmark the permalink. Trackbacks are closed, but you can post a comment.
  • Zos Xavius

    Supposedly fuji has a mirrorless medium format camera in the works. I just heard this rumor again recently so there may be some credence to it. They are rumored to announce at photokina with three lenses. Sounds really similar to hassys new camera, especially the three lenses part. Hmmmmmmmmm. Time will tell. 😉

    • Arnold

      well rumors..
      i doubt fuji will go into the small market for medium format cameras.
      for me that sounds like wishful thinking from fuji fans.

      • WillWeaverRVA

        It’s a bigger market than you think. The Pentax 645Z has been a hot seller and the Hasselblad X1D has gotten a lot of attention.

        • Arnold

          bigger than i think.. how do you know what i think?

          hasselblad is in financial troubles for years.. i guess because the market is so big. 🙂

          that why they tried to sell rebranded sony cameras. 😉

          LEICA: There are no industry-wide figures, but we think the core medium format market is roughly 6000 units per year – worldwide, for all brands. We are not yet the market leader (I estimate Phase One to have 40-45% market share), but we already have 20% share – and this is only after 3 years after introduction.


            That would be totally worth it then because you’re giving a projection of approx. 100.000 units for 2017, which is a market totally worth exploiting!
            It is true that the MF market has grown, but not by an annual rate of 100%. Pentax never thought they’d make money of their 645D and Z, but they have and still are. They have outsold their original target by far, but that’s only because they have the only affordable MF that’s usable.
            If a digital GX680 is what we’re expecting of Fuji
            , then it will be too specialized and too expensive to be of any interest to anyone but studio photographers.
            A pocketable MF may seem nice, but unless we have real world experience of its usability, I believe it’s too really to get excited about it…

    • preston

      This rumor has seriously been floating around for at least 5 or 6 years. Just because you hear the rumor again doesn’t mean there’s any credence to it. It means someone saw it on the internet and brought it up again.

      • I have to agree, this rumor has been floating around for a while and I have not seen anything reliable online yet. Maybe I should start tracking all the failed rumors and BS that is being reported online because readers forget very quickly.

  • Arnold

    don´t understand why canon can not announce the 5D MK4 AND a mirrorless for photokina.
    stealing away attention? i don´t think that´s a valid reason….

  • Joey

    No Canon G1X III?

  • Jeffry De Meyer

    What no Samsung, omg

    • I was thinking to include Samsung, but this would have been a big stretch.

      • Michael Turner

        Any word on the larger sensor camera they are working on for their phones?

  • Neopulse

    Why release another Sony 135mm f/1.8? They need to make the A99II and some more lenses if anything apart from just the 135mm.

    • EnPassant

      If possible, and not for E-mount, it’s only a SSM update of the current lens. If the other rumor with an SSM update of the 85/1.4 and a new design of the 35/1.4 A-mount lens (the first new full frame A-mount lens since the 50/1.4 ZA from 2013!) coming in 2017 is true that would not make sense unless the A99II also is coming soon (rumored for Photokina).

      • Neopulse

        It was a screwdriver motor dependent lens, you’re right. But still…. not something in my opinion that should be on the top of the list. The 35mm and 85mm I can understand.

  • Rumoured m43 lenses from Olympus?

    • I don’t have info so far.

      • Nokishita Camera have a vague rumour concerning “2 f1.2 primes”. That’s pretty much the whole thing.

  • Adam Sanford

    You missed two (fairly) big deal lenses for Canon:

    EF 24-105 f/4L IS USM II
    EF 16-35 f/2.8L USM III

    CR has the all the details on those, and they are anticipated on 5D4
    launch day.

  • TinusVerdino

    Ricoh is closed like clam. Maybe a 4k Theta? Maybe 1 or two lenses, maybe maybe maybe a k-3 II successor?

    • Zos Xavius

      A K-3 successor an a 645Z successor are probably due.

  • Gerard Roulssen

    What about this Tamron’s 115/1.4 VC lens patent? Seems legit …:

  • Chaitanya

    Still no FF 60mm macro for Canon users.

  • TinusVerdino

    And how about the D620 D760 D820/900? A99II (but SAR seems to be the only source).

    • If you haven’t noticed yet, I do not make up rumors on this blog like many other sites do, once I get reliable info on any of those cameras, I will post it online asap.

      • preston

        That is why we love you 🙂

      • TinusVerdino

        you could just report on rumours others make up though. This is the internet :p

        • Credibility is the only thing you have when you report rumors. Obviously many people don’t care and just like to read crap that will never come true – I guess it’s like reading science fiction 🙂

  • Marvin8

    The dearth of new products is pretty good evidence that with the exception of the high end, the camera business is still in a death spiral.

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