Fuji medium format digital camera rumored to be announced on September 16th

Fujifilm GF670

Picture: the already discontinued Fujifilm GF670 medium format rangefinder camera

Rumors about a new Fuji medium format digital camera have been going around for a while, but today I received information from a good source that next week Fuji will officially announce a new medium format digital camera. This is what I know so far:

  • Medium format camera with a 50MP sensor (not sure if it will be mirrorless, but I doubt they will re-introduce the mirror after making fun of it for years)
  • The camera will be introduced with two new lenses, one of them will be a zoom (30-90mm most likely)
  • The official announcement is expected on September 15th or 16th (the date I got for the US is the 16th)

The timing of this camera announcement is really interesting - just 2-3 months after the Hasselblad X1D was introduced. Hasselblad mentioned on several occasions that they did not work together with Fuji on the X1D and all of their XCD lenses are manufactured by Nittoh:

Q. Is this camera designed by or in collaboration with Fuji?
A. We have a fantastic relationship with Fuji, but this product has been completely designed, conceptualised and manufactured here in Sweden and assembled in Japan by Nittoh. Fuji has absolutely nothing to do with it.

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