Japanese pricing of upcoming Fuji cameras and lenses (GFX 50S, X100F, X-T20), GFX accessories



The Japanese pricing of the three Fuji cameras (GFX 50S, X100F, X-T20), one XF lens and three GF lenses that will be announced next week leaked online (see the rumored USD pricing here). Note that one of the GFX accessories will be an H mount adapter to use Hasselblad lenses on the Fuji GFX medium format body. Here is the full price list including 8% tax (1,000 JPY = 8.7 USD):

  • GFX 50S: 804,060 yen
  • GF 63mm f/2.8 R WR: 193,860 yen
  • GF 32 - 64mm f/4 R LM WR: 291,060 yen
  • GF 120mm f/4 R LM OIS WR Macro: 339,660 yen
  • H mount adapter: 80,460 yen
  • VG - GFX 1 (battery grip): 75,060 yen
  • EVF-TL1 (EVF tilt adapter): 69,660 yen
  • NP-T 125 (battery): 15,012 yen
  • BC-T 125 (battery charger): 9,936 yen
  • AC-15V (AC adapter): 12,420 yen
  • X100F: 156,060 yen
  • WCL-X 100 II (wide conversion lens): 32,378 yen
  • TCL-X100II (Teleconversion lens): ¥ 32,378
  • X-T20 Body: 112,860 yen
  • X-T20 XF 18-55 mm lens kit: 150,660 yen
  • XF 50mm f/2 R WR: 53,460 yen

Update: approximate prices in US dollars (thanks Anthony):

  • GFX 50S: $6,995
  • GF 63mm f/2.8 R WR: $1,687
  • GF 32 - 64mm f/4 R LM WR: $2,532
  • GF 120mm f/4 R LM OIS WR Macro: $2,955
  • H mount adapter: $700
  • VG - GFX 1 (battery grip): $600
  • EVF-TL1 (EVF tilt adapter): $606
  • NP-T 125 (battery): $131
  • BC-T 125 (battery charger): $86
  • AC-15V (AC adapter): $108
  • X100F: $1,358
  • WCL-X 100 II (wide conversion lens): $282
  • TCL-X100II (Teleconversion lens): $282
  • X-T20 Body: $982
  • X-T20 XF 18-55 mm lens kit: $1,311
  • XF 50mm f/2 R WR: $465

The cameras comparison above is just for illustration purposes and may not be accurate.

Via Nokishita, Photosku, FujiAddict

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  • Approximate prices in US dollars for those interested. (Based on conversion given in the post)

    GFX 50S: $6,995
    GF 63mm f/2.8 R WR: $1,687
    GF 32 – 64mm f/4 R LM WR: $2,532
    GF 120mm f/4 R LM OIS WR Macro: $2,955
    H mount adapter: $700
    VG – GFX 1 (battery grip): $600
    EVF-TL1 (EVF tilt adapter): $606
    NP-T 125 (battery): $131
    BC-T 125 (battery charger): $86
    AC-15V (AC adapter): $108
    X100F: $1,358
    WCL-X 100 II (wide conversion lens): $282
    TCL-X100II (Teleconversion lens): $282
    X-T20 Body: $982
    X-T20 XF 18-55 mm lens kit: $1,311
    XF 50mm f/2 R WR: $465

    • thanks, I was too lazy to the conversion

    • Mistral75

      Nokishita Camera indicate that the prices they publish are “tax included” (税込). Since the Japanese VAT rate is 8%, you have to divide your $ amounts by 1.08.

      • I will update my post.

  • Spy Black

    Ricoh needs to update it’s game. Maybe CP+?

    • Zos Xavius

      Why? The 645 series is perfect and has a decent range of lenses. It can also support full frame and could easily go to the almost FF 645 100mp sensor that phase one is using where the fuji and hasselblad will forever just be full frame plus. I would take a big beautiful OVF over any EVF any day.

      • Spy Black

        The AF isn’t so “perfect”, and the IQ of the lenses don’t really match up to the sensor, especially at larger apertures. Although I personally like an OVF as well, I don’t think the next Pentax will have one, but I may be wrong. The 645 works well in controlled conditions like studio and landscapes, where AF and aperture can be secondary concerns, except for fashion, where you need fast and accurate AF.

        • Zos Xavius

          The fuji has slower AF than the 645Z. AF on medium format has always been a secondary consideration for manufacturers to be honest. The lenses are a mixed bag for sure. Some are great, some not. The 67 lenses were always a little better. Nothing stopping people from picking up some of them and adapting them.

          • Spy Black

            “The fuji has slower AF than the 645Z.”

            Being as there are no Fujis out in the wild, I’m curious as to what inspires your comment. Looking at the AF systems in the Fuji and Hassleblad, combined with newer tech lenses, I find it suspect that would be the case. I guess we’ll have to wait and see once these cameras and their lenses are readily available just exactly what their real-world performance really are.

        • sperdynamite

          Among the DFA choices what lens doesn’t measure up? As someone who’s shot Phase, Hassy and Pentax mfd cameras the Pentax has AF that is at least as good and in some ways better than the rest. It will remain to be seen how good the AF in the Fuji is, it’s an area where all makes have badly needed to, but refused to make significant upgrades.

          • Spy Black

            The lenses don’t match the sensor on larger apertures. They are good stopped down. Modern lenses are designed to be sharper wide open. Look at the Blue Line Phase.

            Have you shot with the XF cameras with Blue Line optics, or older Phase? We don’t yet know how the AF will be on the new Hassleblad and Fuji cameras, as we don’t yet know what the Hassleblad and Fuji lenses can do, but they are modern designs. We’ll have to wait and see.

          • sperdynamite

            We’ve had to rent an XF for a few jobs, fine camera, great lenses indeed. I’m more taking umbrage with this pervasive idea that Pentax lenses are always 2nd best. Have you spent time with the 28-45, 55 & 90mm DFAs? I have and I’ve never once noticed that they were soft wide open, on the contrary they’re quite sharp. The uber expensive Schnieders might be better but I doubt it’s wide open sharpness that makes them so. Probably overall construction and lack of need of corrections. If I had to guess, the X1D and Fujinon lenses will be like most medium format lenses…hard to find a bad one.

    • TinusVerdino

      Professionals will just get both. They are probably using D810’s in the wild (apart from some landscapers who take out the 645z in the wild). Ricoh is working on something, but we won’t see it just yet. In a few years maybe. Next year a 645ZII with innovations brought over from the new aps-c flagship.

      • Spy Black

        “In a few years maybe.”

        It’ll be all over by then. I say at most a year.

  • Jeffry De Meyer

    That xt 20 better be water sealed this time if they want to charge that much money

  • Strijkijzer

    What I gather from this post: Wow, that Hasselblad is something else!

  • HKer

    I guess is that those who have already hassy gear will buy the X1D as backup to their current MF system. Those in the 645z may wait for the next iteration of the 645z. There will be those who can afford it like the image will get the X1D. Those moving up the ladder from full frame, yet can’t justify a MF and considering the bulk will get the GFX50s. The GFX50s is cheaper than X1D, has so far 1 zoom which means you can utilize the full sensor without cropping or walking back and forth to fill up the frame. Has I hear 12 electronic contacts making connection to third party lenses easier. People say cannot use Capture One, but I guess you can auto import similar to LR – not a major issue. I am looking forward first to seeing the reviews on the Fuji lenses – I read they already have an excellent tradition of making large format lenses. It’s also good to hear there is an 18mm (equiv 35) maybe out towards the end of the year. So from a work perspective, you could have enough native lenses to most jobs by the end of the year. Either way it’s good to have these game changing cameras. Personally I think Hasselbad should present their X1D lens road map, which is important for newbies buying into their system. My two cents.

    • Jeffry De Meyer

      If you are spending that much money get something with a leaf shutter

      • HKer

        Hi Jeff,

        I just read today this article:-
        https://fstoppers.com/originals/why-leaf-shutter-lenses-arent-important-fujifilm-gfx-50s-148161 Because I shoot mainly architecture /art then the leaf shutter doesn’t come into play. What does matter to me is whether I can use my Actus Cambo mini as I stitch quite often, I hear it is not possible with the X1D as no internal body shutter.
        https://diglloyd.com/blog/2016/20160919_1524-Fujifilm-GFX-comments.html Discusses this to some extent. In terms of economics, the overall Fuji system is cheaper and thus I hope to make a rapid return from my shoots 🙂

      • HKer

        Fstopper has a good article on the value of leaf for GFX, basically they said it is an expensive option which may or may not be required for strobes. I shoot architecture at ambient lighting, so would think leaf has no value. Correct me if I am wrong. Also Digilloyd mentioned that you cannot use Actus Cambo with X1d while with GFX should be able to with focal plane shutter or EFC. But also I feel sometimes zooms are handy to maximize the full coverage of the sensor, with fixed primes you either have to walk back and forth, or crop, thus lose pixels. Both systems have their pros and cons, but for me personally as an architect photog, the GFX appears to be more flexible, well on paper at least.

        • Jeffry De Meyer

          You aren’t freezing motion that much when shooting architecture, so a focal plane shutter vs a leaf shutter doesn’t really make that much of a difference for you I would think.

          (not that i’m I able to wrap my head around the fact that for all the extra money being charged for larger sensors they aren’t just doing fast electronic shutters)

          I don’t know if the cactus strobes will work with the hasselblad, I don’t see why they wouldn’t work or can’t be made to work. All they would have to do is trigger. No ttl complexities needed

          But yeah the zoom thing is a bit of a pity, there should be an x to h adapter in the making but native is always better.

  • I think that a fair comparison for both size and weight should be WITH the lenses due to the construction Hasselbald chose for their system.

  • Cynog

    That GFX is bigger than I thought.

    • Because most the picture you see are from the front – the GFX is thick.

  • waterengineer

    Buried in that list. >>>> X100F: $1,358

    Ridiculous price.

    • margin_walker89

      Lol give me a break, it’s only $59 more than the X100T

      • waterengineer

        I agree, LOL, give us a break margin_walker89. Let me educate you. One, the dollar is stronger against the Yen so the price should be down when compared to when the last iteration was released. Two, Not much has changed with the camera. all the tooling has already been paid for, the lens is the same so that equipment is paid for too. Thus the price should be less, by a lot.

  • paige4o4

    An official H mount adapter is amazing news. The fuji 63mm feels too telephoto for my tastes as a normal lens, but the HC 50mm f/3.5 would be perfect. Used they’re about the same price, too.

  • paige4o4

    “The cameras comparison above is just for illustration purposes and may not be accurate.”

    Yeah, the GFX looks about 5% too big compared to the X1D, based on sensor width.

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