Another 14% Sony price increase is coming to Japan on February 1s


Another Sony price increase is coming to Japan on February 1st, 2023. The average price increase is 14% this time and includes digital cameras and lenses (E-mount, RX).

Sony already had two major price increases last year:

Full press release:

“Notice regarding revision of shipping prices for some products (for individuals)

From February 1, 2023, Sony Marketing Inc. will revise the manufacturer’s shipping prices for some products sold in Japan.
Due to the impact of the recent external environment, the cost of raw materials, manufacturing, and distribution has risen, so we will revise the shipping price as follows.

At the same time, we will revise the suggested retail price for products that have set the manufacturer’s suggested retail price.
In addition, from February 1, 2023, we will revise the manufacturer’s shipping price for some corporate products as well.”

The full list of impacted Sony products can be found here (source: Sony Japan).

Almost all photo companies announced price increases this year: NikonCanonSonyLeicaTTartisanTokina, OM, Zeiss.

3% to 31% Sony price increase coming on April 1st in Japan

8% Sony price increase coming on September 1st (Japan only for now)

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