
This is the Pentax D FA 645 25mm f/4 AL (IF) SDM AW lens ($4,999.95). Read more details at bhphotovideo.com:

Those are the new products for 2012 Pentax is expected to announce at the CP+ show in Japan this week (Google translated): Pentax smc DA 645 25 mm / 4.0: NEW RELEASE No, but suitable only as a DA lens. First delivery in April 2012 probably. Pentax smc D FA 645 90mm / 2.8: Lightweight telephoto […]

Sigma “confirmed” on Twitter that their APO 50-150mm f/2.8 EX DC OS HSM lens will be available this Spring. Any believers?

Pentax announced the previously rumored Option WG-2 rugged camera. The new version is waterproof to 40 feet, has a new 16MP sensor and can shoots 1080p video. The lens has 6 built-in LED lights. The WG-2 GPS model has improved battery life. The price is $349.95 for the regular and $399.95 for the GPS version.

Shinzo Fukui (Brand director at Sigma Corp.) posted this on Twitter: “Announcement of new models will be presented at the CP + scheduled for 4:00 tomorrow afternoon.”
Few minutes after the Nikon D800 announcement, Canon announced three new lenses and ten PowerShot cameras: Canon EF 24-70 f/2.8L II ($2,299.00) Canon EF 28 f/2.8 IS USM (799.95) Canon EF 24 f/2.8 IS USM ($849,99) Canon PowerShot A4000 IS, A3400 IS, A2400 IS, A2300, A1300, A810, ELPH 530 HS, ELPH 320 HS, SX260 HS, D20 (see prices here)