Category Archives: Sigma

Sigma announces price and availability of the 50-150mm f/2.8 APO EX DC OS HSM lens

By PR admin | Published: March 31, 2012

After a long delay, Sigma finally announced the price and availability of their new 50-150mm f/2.8 APO EX DC OS HSM lens: $1,099; shipping will start in early May. B&H is now taking pre-orders for the different versions of this lens.

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Existing Sigma SD1 owners will get approximately $4,800 in reward points back

By PR admin | Published: March 13, 2012

When Sigma UK announced their reward points program, they actually provided a monetary value of JPY400,000 (around $4800) that will be distributed to existing SD1 owners. The US press release from last month did not specify the exact value of the rewards plan. The initial SD1 price was $6,899, the new price is $2,299 – a $4,600 difference.

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Sigma offers reward points to existing SD1 owners

By PR admin | Published: February 23, 2012

Sigma is offering reward points to existing SD1 owners who paid the original $6899 price tag. The new Sigma SD1 Merril is currently available for pre-order for the new price of $2,299.00.

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Sigma 30mm f/2.8 EX DN lens price announced

By PR admin | Published: February 16, 2012

Sigma announced the price of their 30mm f/2.8 EX DN lens for mirrorless cameras – $280 (MSRP). Expect the street price to be lower – B&H is currently taking pre-orders for $199. The Sigma 30mm f/2.8 EX DN lens was announced during CES and is available in E and m4/3 mounts. The price of the 19mm f/2.8 EX DN […]

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Exclusive: Interview with Sigma’s New CEO Kazuto Yamaki at 2012 CP+

By PR admin | Published: February 12, 2012
Interview with Sigma's New CEO Kazuto Yamaki at 2012 CP+

Interview with Sigma’s New CEO Kazuto Yamaki at 2012 CP+ Interview conducted by Jeff Chen, co-founder of xitek.com. Jeff Chen: Yamaki San, I am sorry to hear the passing of your father, he has been instrumental not only to Sigma but also to the Japan photographic equipment industry. We wish you well in your new […]

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Sigma at the 2012 CP+ show in Yokohama, Japan

By PR admin | Published: February 11, 2012

This weekend I will have multiple posts, mainly pictures, from the 2012 CP+ show in Yokohama, Japan. First is Sigma Corporation:

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Up to $200 instant saving on selected Sigma lenses

By PR admin | Published: February 9, 2012

Those are latest instant rebates from Sigma – up to $200 on selected lenses.

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Sigma DP1 Merrill and DP2 Merrill 46MP cameras announced

By PR admin | Published: February 8, 2012
Sigma DP1 Merrill

In addition to the SD1 price reduction, Sigma also announced the DP1 Merrill and DP2 Merrill compact cameras that will have the same 46MP APS-C X3 sensor from the SD1. Now, this is something interesting. Pricing was not announced. The DP1 has a 19mm f/2.8 lens (equivalent to 28mm), the DP2 has a 30mm f/2.8 lens (45mm […]

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Sigma slashes the price of the SD1 to $3,300, I still doubt someone will buy it

By PR admin | Published: February 8, 2012

When Sigma announced the $9700 price tag of their 46MP SD1 DSLR camera in 2011, many people didn’t get the joke. Well, there was no joke, the SD1 street price was set at $6899. Even their “limited edition” did not help and now Sigma is reducing the price of the SD1 to $3,300 MSRP in the US. This means […]

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Sigma APO 50-150mm f/2.8 EX DC OS HSM lens to start shipping in Spring

By PR admin | Published: February 7, 2012

Sigma “confirmed” on Twitter that their APO 50-150mm f/2.8 EX DC OS HSM lens will be available this Spring. Any believers?

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New Sigma cameras to be announced tomorrow

By PR admin | Published: February 7, 2012

Shinzo Fukui (Brand director at Sigma Corp.) posted this on Twitter: “Announcement of new models will be presented at the CP + scheduled for 4:00 tomorrow afternoon.”

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Few Canon EOS-7D and Sigma deals

By PR admin | Published: February 2, 2012

You will get some extra savings on the Canon EOS-7D if you use coupon code S1234567 (expires 02/15/2012): Canon EOS-7D for $1299 (regular price: $1,699.00) Canon EOS-7D with EF-S 18-135mm f/3.5-5.6 IS lens kit for $1469 (regular price: $1,999) Canon EOS-7D with EF 28-135mm f/3.5-5.6 IS USM lens kit for $1579 (regular price:$1,899) And three more deals on […]

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