
Those are latest instant rebates from Sigma – up to $200 on selected lenses.

In addition to the SD1 price reduction, Sigma also announced the DP1 Merrill and DP2 Merrill compact cameras that will have the same 46MP APS-C X3 sensor from the SD1. Now, this is something interesting. Pricing was not announced. The DP1 has a 19mm f/2.8 lens (equivalent to 28mm), the DP2 has a 30mm f/2.8 lens (45mm […]

When Sigma announced the $9700 price tag of their 46MP SD1 DSLR camera in 2011, many people didn’t get the joke. Well, there was no joke, the SD1 street price was set at $6899. Even their “limited edition” did not help and now Sigma is reducing the price of the SD1 to $3,300 MSRP in the US. This means […]

Sigma “confirmed” on Twitter that their APO 50-150mm f/2.8 EX DC OS HSM lens will be available this Spring. Any believers?

Shinzo Fukui (Brand director at Sigma Corp.) posted this on Twitter: “Announcement of new models will be presented at the CP + scheduled for 4:00 tomorrow afternoon.”

You will get some extra savings on the Canon EOS-7D if you use coupon code S1234567 (expires 02/15/2012): Canon EOS-7D for $1299 (regular price: $1,699.00) Canon EOS-7D with EF-S 18-135mm f/3.5-5.6 IS lens kit for $1469 (regular price: $1,999) Canon EOS-7D with EF 28-135mm f/3.5-5.6 IS USM lens kit for $1579 (regular price:$1,899) And three more deals on […]

Two new Micro Four Thirds lenses from Sigma will be announced tomorrow: Sigma 19mm f/2.8 EX DN: When used on a Micro Four Thirds format mirrorless camera, Sigma’s new 19mm f/2.8 EX DN has the effective FOV of a 38mm lens on a full-frame DSLR, which should appeal to street photographers and photojournalists. Regardless of your choice of camera, the […]

Here is a better translation of the key points from the interviews with several camera manufacturers about their future plans (thanks Erik): Olympus Working on a new mirrorless camera that is very “Olympus-like”, but not PEN. The viewfinder is the key. E-5 replacement is in the works. Canon Does a mirrorless camera really need exchangeable lenses? Can […]