
There is a new $400 price drop on the latest Sony A7r III full-frame mirrorless camera – see the details at Adorama, B&H and Amazon. Check out also the current NAB specials.

Today Sony officially announced that it will withdraw from the camera business. Sony’s CEO was quoted saying that his company can no longer compete with Nikon and Canon: In a shocking interview with Nikkei, Sony’s CEO announced that his company is pulling out of the camera business. The main reason for the move has been […]

Random reports about a new high-end Sony APS-C mirrorless camera (with EVF?) have been going around for years without any real leaks or trustable sources. The only reliable information so far is coming from Sony directly: In October 2018 Sony promised more APS-C mirrorless lenses and cameras Also in October 2018 Sony promised that they […]

Sony announced that it has developed Pregius S – a new stacked CMOS image sensor technology that employs Sony’s proprietary global shutter function with back-illuminated pixel structure to deliver both distortion-free, high imaging performance and miniaturization. The new sensor technology is intended for industrial equipment used in fields such as manufacturing, inspection, and logistics. The full […]

SonyAddict reports that the major Sony a9 firmware update version 5.0 that was announced in January will be officially released on March 25th. Examples of the upcoming Sony A9 real-time tracking feature can be found here. Recently the price of the Sony a9 dropped in the US by $500 to $3,998: Adorama, B&H, Amazon (some […]