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Lytro light field camera received Best of Innovations Award

Lytro’s executives chairman Charles Chi discussed with PCWorld the possibility of licensing heir light field camera tech to phone manufacturers:

“PCW: Do you see your company licensing the imaging technology out to other camera and camera-phone manufacturers?

Chi: We feel that there’s a lot of technology that we can apply to some very differentiated, very interesting, and very exciting products. We feel that we have the capital to do that, the capability in the company to do that, and also the vision to execute on the program. So we’re very focused on building our own branded cameras and product line to sell in the marketplace.

If we were to apply the technology in smartphones, that ecosystem is, of course, very complex, with some very large players there. It’s an industry that’s very different and driven based on operational excellence. For us to compete in there, we’d have to be a very different kind of company. So if we were to enter that space, it would definitely be through a partnership and a codevelopment of the technology, and ultimately some kind of licensing with the appropriate partner.”

This is interesting timing because just few days MacRumors posted a quote from the upcoming book Inside Apple which described a meeting between Steve Jobs and Ren Ng (CEO of Lytro):

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