Update: you can follow dpreview’s live report from Sony’s press conference @ PMA.
Videos after the break:
Update: you can follow dpreview’s live report from Sony’s press conference @ PMA.
Videos after the break:
The most important part is in red:
SONY HIGHLIGHTS ALPHA CONCEPT MODELS AND OTHER NEW DIGITAL IMAGING PRODUCTS AT PMA 2010
Sony is exhibiting an array of innovative digital imaging products at the Photo Marketing Association (PMA) 2010 International Convention, including a concept model of the new compact α (alpha) DSLR camera system that employs an Exmor™ APS HD CMOS sensor, which provides full AVCHD video capability.
ANAHEIM, CALIF. (PMA #2220), Feb. 21, 2010 – Sony is exhibiting an array of innovative digital imaging products at the Photo Marketing Association (PMA) 2010 International Convention, including a concept model of the new compact α (alpha) DSLR camera system that employs an Exmor™ APS HD CMOS sensor, which provides full AVCHD video capability.
New concept α products being shown include an ultra compact model with interchangeable lenses, additions to the α family (including a successor to the α700), along with new TX5 and H55 Cyber-shot® cameras, new printers and other accessories.
α DSLR Camera
In addition to the current DSLR-A230, A330, A380, A500, A550, A850 and A900 digital SLR cameras, the following concept camera bodies and interchangeable lenses will be exhibited. Current interchange lenses, including Carl Zeiss® and G lens products will also be on display.
More after the break:
The previously rumored cameras from Samsung are now official:
And another Samsung rumor just turned official – Samsung will release five more lenses for the NX series in 2010:
| Zoom | Focal Length | |
| Pancake Lens (Jan 2010) | 30mm | F2 |
| Standard Zoom Lens (Jan 2010) | 18-55mm | F3.5-5.6 OIS |
| Tele Zoom Lens (Jan 2010) | 50-200mm | F4-5.6 OIS |
| Standard Zoom Lens (H1 2010) | 18-55mm | F3.5-5.6, Non OIS |
| Compact Zoom Lens (H2 2010) | 20-50mm | F3.5-5.6 |
| Wide Pancake Lens (H2 2010) | 20mm | F2.8 |
| Super Zoom Lens (TBD) | 18-200mm | F3.5-6.3 OIS |
| Macro Lens (TBD) | 60mm | F2.8 |
Full press release available here.
It seems that the Sigma SD15 brochures/boxes are already in print (the camera has been delayed multiple times in the past):
Image source – from Shinzo Fukui who is working for Sigma Corporation as an Art Director/Brand Director (source).
Those new products from Sigma are expected to be released for PMA. I will post the direct link later today since I am hoping that some more info will be uploaded in the next few hours.
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The previous rumor about another Pentax announcement right after PMA was true. You probably also remember this leak on a retail website about a new Pentax W90 waterproof camera. That one was true as well:
The Pentax W90 will be the first camera with LED lights around the lens for close-up photography. According to the picture it should have HD video and 5x zoom (ok, I will not comment on the substance in the picture above – I think besides water proof and shock proof this cameras will also be s**t proof).
The second camera will be the Pentax X90 – a 26x super zoom camera with a 12.1MP sensor:
For some reason Pentax pulled out of PMA in the last moment (Canon and Leica are also not part of PMA this year).
Expect those two cameras to be announced on February 24th (+/- 1 day in the US).
There were several reports that Samsung is about to announce a new compact camera with a fast f/1.8 lens and an 1/1.8″ image sensor (see all previous Samsung rumors here). This camera was labeled as the “Panasonic LX3 killer”.
I think the camera in question is the fist model in the picture below (click on image to enlarge). The second model looks like a video cam, similar to the Kodak PlaySport. I don’t have detailed specs or models names, but according to the previous rumors from dpreview the “LX3 killer” should have:
Expect an official announcement during PMA in the next few days.
Update – a reader just added this comment:
The second camera from the right is the WB2000:
Sony has already listed “Personal Imaging” as part of their 3D platform:
Sony has also announced a prototype of a high frame rate single lens 3D video camera.
Samsung has indicated that they are working on a 3D camera as well:
Fuji already has a 3D camera on the market.
Sony just announced the previously rumored Sony DSC-TX5 (Waterproof, Freeze Proof, Shockproof and Dust Proof) and DSC-H55 models:
No Sony Alpha DSLR was announced.
Pre-order options:
Full press release after the break:
DigitalREV wrote on their twitter page that they were invited for “another Canon product launch” on February 23rd: