7Artisans to announce a new 35mm f/1.4 lens for Leica M-mount


7Artisans will soon announce a new 35mm f/1.4 lens for Leica M-mount. TTArtisan already had their 35mm f/1.4 M lens for a while (7artisans and TTartisans are two different Chinese companies).

7artisans already has 4 different lenses for Leica M-mount: 28mm f/1.4, 35mm f/2, 50mm f/1.1, and 75mm f/1.25.

7Artisans lenses are sold at: Adorama | B&H | Amazon US | Amazon UK | Amazon DE | eBay US | eBay UK.

TTartisan and 7Artisans lenses can be purchased directly from the PhotoRumors Online Store with free international shipping.

7Artisans 35mm f/1.4 lens design and MTF chart:

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The new Viltrox AF 33mm f/1.4 mirrorless lens will be priced at $279


The first Viltrox AF 33mm f/1.4 XF APS-C prime autofocus lens for Fujifilm X-mount mirrorless cameras will be released on April 15. The price will be $279 (in the US Viltrox lenses are sold at AdoramaB&H and Amazon).

Update - the lens is already listed for sale on eBay.

Additional information on the new lens:

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Posted in Viltrox | Tagged , | 1 Comment

What else is new?

The new Voigtlander NOKTON 35mm f/1.2 Aspherical III VM lens is now in stock

Tamron’s latest notice about lens compatibility with Nikon Z cameras

Nikon lens scope converter

Map Camera: Fujifilm X-T4 Interview – XH2?, IBIS, Tilt Screen, AF Performance, and More

Fujifilm X-T4 Instagram Interview

CamFi Now Supports Fujifilm X-T2, X-T3, X-H1, GFX 50R, GFX 50S and GFX 100


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Get $10 off Skylum Luminar with code PHOTORUMORS
Get 15% off DxO software with code GETDXO15NOW
Get 40% off Rocky Nook books with code PHOTORUMORS
Get 20% off ON1 software with code NIKONRUMORS
Get 10% off Exposure X5 with promo code NIKONRUMORS
Get 20% off everything at Think Thank
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This is the upcoming TTArtisan 50mm f/0.95 lens for Leica M-mount


The new TTArtisan 50mm f/0.95 lens for Leica M-mount will be announced in a few weeks (TTArtisan has another 50mm f/0.95 APS-C mirrorless lens). Here are the first pictures of the final production version:

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BCN Ranking: “catastrophic” 50% sales drop of mirrorless cameras in March because of coronavirus (COVID-19)


BCN Ranking reports a "catastrophic" 50% sales drop of mirrorless cameras in March because of the coronavirus - it seems that Fuji was the only winner last month (Google translation):

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Just announced: Topaz Labs Gigapixel AI, DeNoise v.2.1.3 and a new ON1 HDR plus the latest deals on photo editing software

Topaz Labs Gigapixel AI v4.5.0


Topaz Labs released Gigapixel AI version 4.5.0 that lets you upscale photos up to 600%. The new version is on sale until Monday and you can get an additional 15% off with code RUMORS15 (coupon code valid for all Topaz products). This update includes a refreshed interface for a more seamless batch processing workflow, the ability to specify processing settings per item in the batch, as well as other tweaks and fixes. Major new features and improvements:

  • Update whole user interface to match DeNoise / Sharpen batch workflow
  • Add ability to specify different processing settings per item in the batch
  • New installer framework (can keep old one installed)
  • Add ability to auto-append enlargement mode to filename
  • Redesigned Preferences panel
  • Redesigned Save As and Batch Processing panel

Topaz Labs DeNoise v.2.1.3


Topaz Labs released DeNoise v.2.1.3 (you can get an additional 15% off with code RUMORS15 - valid for all Topaz products). Major new features and fixes:

  • Improved RAW support
  • Added back some view options (Swipe/slider view)
  • Fixed crash issues when using OpenVINO mode
  • Fixed issues with the edges of images not getting denoised
  • Fixed some crashes when saving certain files as TIFFs
  • Chroma noise reduction has an info box
  • Chroma noise reduction was simplified to one slider
  • Added option to cancel preview processing
  • Most progress displays should now animate smoother
  • Auto mode removed and replaced with checkbox
  • Various menu options fixes
  • Added golden color to controls when using Auto settings
  • Minor UI changes and improvements

ON1 HDR


ON1 announced a new standalone app: ON1 HDR for merging multiple bracketed photos into a single high-dynamic-range (HDR) image. It can also be used to edit a single photo to create a realistic HDR look by leveraging ON1's HDR and Dynamic Contrast Filters. ON1 HDR is currently available at an introductory special for just $39.99 (normally $49.99). A fully functioning 30-day free trial of ON1 HDR 2020 is also available for download now, no credit card required. A single purchase of ON1 HDR 2020 includes Windows and macOS versions, support for 11 languages, and allows for activation on five computers. This new HDR app works as both a standalone application and as a plug-in for Adobe Lightroom Classic.


You can get 20% off ON1 with code NIKONRUMORS.

The latest deals on photo editing software:

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Fujifilm will make smaller, lighter and cheaper medium format GFX cameras to become a mainstream product


Cinema5D interviewed Fujifilm General Manager Toshi Iida - here is the recap from FujiAddict:

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The Fuji X100V camera is overheating when used continuously


The Fuji X100V camera is overheating when used continuously:

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