Samsung’s plans for the future

Image: Samsung

Over a month ago, WhatDigitalCamera visited Samsung HQ in Seoul and got some interesting information:

  • In 2010 Samsung produced 18million lenses.
  • Samsung confirmed a commitment of making five new lenses a year (the lenses for 2011 are already announced).
  • They confirmed that a prototype of a 700mm NX lens is already existing.
  • By 2015 Samsung expects the compact system camera market to overtake the DSLR sales by volume.
  • Samsung is expecting to develop Super High Definition 4K2K video in the company's stills cameras as soon as 2013.
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  • ZDP-189

    I hope they sell a bunch!

  • CRB

    I wish they used a Sony sensor instead…..that would make my day…

  • Scales USA

    The 18 million lenses are mostly for point and shoot, and cellphones, not for interchangable lens cameras. A very misleading quote.

    Still, if Samsung wants to, they can become a big force in high end digital cameras, just as they have been in other ventures. Thats a big if, with many companies struggling in the electronics sector and pulling back on R&D.

    The divisionwill have to turn a tidy proofit for the main corporation to cut loose R&D money.

    • ZDP-189


    • Dan

      Maybe they counted the lens elements of all mirrorless, point-and-shoot, and phone camera lenses.

      Are they still using Schneider lenses?

    • That’s the first thing that came to my mind too… must include mobile phone cameras in that 18M figure…

  • jason

    They will disappeared before 2015

  • Tim Catchall

    They are pushing agressively and it is good for the industry. 4K video in a stills camera by 2013 – it is fantastic that they are setting themselves these targets. Without these new players we would be stuck with the Nikon/Canon duopoly and the industry would be going nowhere. Look at Canon – they inadvertently started a video revolution in 2008, but have sat on their conservative, corporatist behinds while others have seen where the market is heading and moved to give consumers what they want. Zeiss have stepped in with their compact prime lenses in Canon and Nikon mounts. Zacuto, Red Rock, Cinevate, Rode and others have built the accessories you need to shoot video in a production environment with DSLRs. Sony and Panasonic have come to market with large-sensor dedicated video cameras. All the while Canon have just churned out variations of same thing they released in 2008.

    And don’t get me started on high-end, large sensor compacts. Nikon and Canon, the two biggest camera companies in the world, still have not brought a solution to market. Meanwhile Olympus, Panasonic, Sony, Samsung, Leica, Fuji have all done so.

    By the time they wake up, Nikon and Canon are going to be so far behind in these two key markets that they will struggle to catch up.

    • Sadly, Nikon and Canon have the luxury of being able to relax due to their market position while companies like Olympus, Pentax and even Leica and Zeiss need to re-invent themselves to survive.

      If you take the EV-IL market, for example, Canon is waiting to see what people want and they’re letting the small companies like Olympus do the hard work of figuring out the market. Once Canon comes up with a EV-IL product that’s got Canon’s superior technical know-how, people are not going to care about who came up with it the concept first, etc. because what matters is what’s available then.

      • eric k

        It’s actually pretty brilliant. Let Panasonic, Olympus, Sony, etc. do your beta testing and market research for you. Let them establish and secure a new product category and market segment. Once it is firmly established, release your own product with the advantage of these other companies hard work and sell like hotcakes.

        I hate it, but it’s brilliant.

    • fotof

      Canon has been coasting for years.

      Who could forget the dumbing down of the A-series which percolated up into their more expensive cameras in the S and G series?

      How long were they selling firmware feature crippled Rebels at the entry-level while everyone else was selling near fully featured smaller brother versions of their mid-range cameras?

      They just happen to be more subtle at it nowadays.

  • Well, i see Samsung is moving pretty fast.

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