Category Archives: Hasselblad

Hasselblad will announce their first mirrorless medium format camera in one hour. Stay tuned for a detail coverage. Here is the promo email sent from Hasselblad Germany for today’s event (thanks Mistral75):

A reader just sent me the first pictures of the rumored Hasselblad X1D medium format mirrorless camera that will be officially announced tomorrow. The US price of the camera will be $8995. Two new lenses will also be announced – XCD 45mm f/3.5 lens ($2,295) and XCD 90mm f/3.2 ($2,695). Update: cashed version of the Hasselblad X1D gallery is […]

Hasselblad released a second teaser for the upcoming Hasselblad mirrorless medium format camera. Here is the first teaser from few days ago:

Next week (June 22nd at 14:00 CET) Hasselblad will announce a new mirrorless medium format camera that will have the same 50MP sensor/platform as the CFV-50C digital back. The new camera will be compatible with the existing Hasselblad medium format lenses.

A quick update to my last post about the upcoming Hasselblad camera – the official announcement will be on June 22nd at 14:00 (CET). You can see part of the camera in the attached screenshot above. The camera was described to me as mirrorless, “very special”, “beautiful”, with an unusual aspect ratio. You can watch […]

We already saw several hints in the past weeks that Hasselblad will be entering the prosumer market with a new camera. Photothunk made a very good analysis of the current situation at Hasselblad and had this to say about the upcoming camera: