Category Archives: Hasselblad

What else is new? (Sony edition)

→ Another Hasselblad HV price drop – now $8,500 off (was $8,000 off before). → Sony confirms the a7S II sunspots issue – it is a PAL-only problem and a firmware fix is coming soon. Video examples of the issue can be seen here and here. → New Aquatica underwater housings for the Sony A7r II & […]

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Hasselblad and DJI “form strategic partnership”

   If you are following PhotoRumors, you probably remember my post from October 4th where I reported that Hasselblad will probably not see 2016 as a stand-alone company because they are out of cash. The company was desperately seeking for investors and it seems that they found them – DJI now owns 20% of Hasselblad:

Also posted in DJI | 11 Comments

Hasselblad E-mount lenses are now cheaper than Sony’s equivalent

Check out those prices at B&H – Hasselblad E-mount (APS-C) lenses are basically cheaper than the same Sony labeled models: Hasselblad LF 16mm f/2.8 lens: $149, Sony’s version: $248 Hasselblad LF 18-200mm f/3.5-6.3 OSS lens: $499, Sony’s version is $848 Hasselblad Vario-Tessar T* E 16-70mm f/4 ZA OSS lens: $699, Sony’s version is $998 Few […]

Also posted in Deals, Sony | 15 Comments

Rumors: Hasselblad could be purchased by Phase One

Last year I reported that Hasselblad was in financial trouble. Recently I received the company’s latest annual report and some information suggesting that it is unlikely Hasselblad will see 2016 as a stand-alone company because they are out of cash. They are desperately seeking for investors and one of the likely outcome is to be purchased by Phase One.

Also posted in Phase One | 76 Comments

New Petzvar 120mm f/4 lens with central leaf shutter for Hasselblad 500 cameras now on Kickstarter

There is a new Kickstarter project for a Petzvar 120mm f/4 lens with central leaf shutter for Hasselblad 500 cameras. This is a second generation lens based on the first Petzvar 120mm f/3.8 version:

Posted in Hasselblad | Tagged , | 11 Comments

Hassleblad will no longer produce rebadged Sony cameras

In a recent interview with dpreview, Hassleblad’s CEO Perry Oosting said that they will stop producing Sony rebadge products like the Lusso, Stellar, Lunar, HV and Solar  (dpreview said they “need to be exorcised”). The Hasselblad Lusso was an exception – it will be available only in Asia (Hong Kong) and it’s a limited edition with fewer than 100 units produced. BTW, the Hassleblad Stellar line […]

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Hasselblad HV camera with 24-70mm lens is now $8,000 off

After the Stellar and Lunar massive price drops, it is now time to “fire sale” the Hasselblad HV camera – the 24-70mm kit version is currently $8,000 off! The just announced Lusso is next to get a huge price drop.

Also posted in Deals | Tagged | 12 Comments

Hasselblad Lusso is just another Sony rebadge

After the Stellar, Lunar, HV (Solar?) it seems that Hasselblad is still in the business of rebadging Sony products and selling them for ridiculous prices. The new Lusso is the company’s latest creation. You can find the camera’s manual here. I thought that with the last CEO change, Hasselblad will stop producing the “worst camera of the year”. The Lusso trademark […]

Posted in Hasselblad | Tagged | 38 Comments