A recent Calumet newsletter indicated that the Hasselblad H4D-31 medium format camera ($11,995) is now discontinued. Some of the H4D-31 kits configurations are also listed as discontinued at B&H. The H4D-31 was introduced in September 2010 and had a huge price reduction last year.
AP reports that Hasselblad is on schedule to release their Lunar mirrorless interchageable lens system camera in April, 2013. The camera is basically a glorified Sony NEX-7 (which soon will be replaced) that was developed in a new design centre in Italy. Here are the camera’s basic specifications:
New Voigtländer Nokton 42.5mm f/0.95 lens for Micro Four Thirds: 23cm minimum focusing distance 1:4 magnification ratio No aspherical element New Zeiss Planar T* 50mm f/1.4 ZA SSM lens for Sony A mount: 72mm filter size Circular aperture diaphragm 9 optical elements in 8 groups 45cm minimum focusing distance Olympus had a teaser for their E-P3 […]
Hasselblad opened a new design centre in Italy following their new strategy “to gain market share in new consumer segments with products that boast exceptional design and engineering”. The first product designed in Italy was the Lunar mirrorless camera.
Hasselblad will probably also market a small compact camera based on the Sony RX100 ($648) – one of the best compact cameras today. Digifotopro overlaid one of Hasselblad’s drawings and it matches perfectly with the RX100 design: This is how the Sony RX100 looks from the front and the top:
After being ridiculed on the Internet (somebody even came up with the term “Hasselbling” Hasselblad came out and try to defend their new Lunar mirrorless camera. In an interview with BJP, company’s representatives tried to explain their position and idea behind the Lunar:
In addition to the Lunar mirrorless camera, Hasselblad is working also on a new A-mount camera (I assume it will be full frame based on the Alpha a99, after today’s announcement of partnership between Sony and Hasselblad). And if you are like me and think “the new Hasselblad mirrorless camera is so ugly, I cannot stop […]
For the development of the Lunar mirrorless camera, Hasselblad joined forces with S0ny:
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