Hasselblad to announce two compact and a DSLR cameras by the end of the year

Hasselblad full frame camera

A recent job listing on Hasselblad's website includes some hints that the company, who recently introduced the Lunar mirrorless camera to the market, is planning to announce two more compact and one DSLR cameras by the end of the year:

"You will be responsible for the worldwide sales of consumer-oriented line of Hasselblad products starting with a mirrorless Lunar and followed already this year with 2 compact cameras and a DSLR.


Another job listing has a similar description:

"We have set extremely high targets for 2013 with planned releases of at 3 new cameras and supporting camera accessories, and we need more talent to help us on this exciting journey."


My guess is that similar to the Lunar, the new Hasselblad cameras will be based on existing Sony products (maybe RX100M2 or RX1R for the compacts) - some drawings already surfaced last year when both companies announced partnership "to enrich product offerings":

Hasselblad compact camera

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