Category Archives: Sony

Sony announced major firmware updates for the a9/a7RIII/a7III mirrorless cameras

By PR admin | Published: January 15, 2019

In addition to the new a6400 mirrorless APS-C camera, at the press event today Sony announced also major firmware updates for the a9/a7RIII/a7III mirrorless cameras:

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This is the new Sony a6400 APS-C mirrorless camera

By PR admin | Published: January 15, 2019

Sony announced a new α6400 APS-C mirrorless camera (model ILCE-6400) with real-time eye autofocus, real-time tracking and world’s fastest autofocus (US price: $899.99): World’s Fastest[i] 0.02 seconds[ii] AF acquisition speed plus 425 phase-detection and contrast-detection AF points covering approximately 84% of image area Advanced Real-time Eye AF New Real-time Tracking for object tracking 24.2MP[iii] APS-C Exmor™ […]

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Watch the Sony livestream press event here (Sony a6400 APS-C mirrorless camera announced)

By PR admin | Published: January 15, 2019

Watch the Sony livestream press event here at 1 pm EST (backup link for livestream):

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Sony announcement today: new APS-C mirrorless camera expected (watch the livestream here at 1 pm EST)

By PR admin | Published: January 15, 2019

As already reported, Sony is rumored to announce a new cheap, mid-level mirrorless camera. The official announcement is expected today – stay tuned, I will embed the live stream here on the blog at 1 pm EST. We don’t have any leaked pictures or specifications for the upcoming camera.

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Sony α7 III vs. Canon EOS R vs. Nikon Z6 mirrorless sales during the holiday shopping season in Japan

By PR admin | Published: January 14, 2019

BCN+R published their latest sales results data for the mirrorless camera holiday shopping season in Japan. What I find interesting is that Canon and Nikon mirrorless sales were almost identical in December of 2018:

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Nikkei: “Sony is soon going to release a cheap, mid-level mirrorless camera”

By PR admin | Published: January 14, 2019

Yesterday the Japanese website Nikkei reported that Sony is soon going to release a new, cheap, mid-level mirrorless camera. This sounds pretty far from the previously “rumored” high-end APS-C E-mount model. This is what we know so far about the upcoming Sony APS-C mirrorless camera (it is not much):

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Sony press conference at the 2019 CES show starts in 10 minutes

By PR admin | Published: January 7, 2019

The Sony CES press event will start in 10 minutes and the live stream is embedded below:

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The Sony APS-C camera clickbait continues

By PR admin | Published: December 31, 2018

The Internet is flooded with fake pictures and made-up specifications of the upcoming Sony APS-C camera. The model names are also all over the place (a6700, a7000, a5500 etc). This clickbait practice has been going for a few years now and has become the only way to drive traffic for certain websites. A new Sony APS-C […]

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