Photography news, before it happens

DENVER, CO February 2, 2012…When is a camera more than a photographer’s tool?  The answer is when it’s an object designed by Marc Newson, one of the most acclaimed and influential contemporary designers.

PENTAX RICOH IMAGING AMERICAS CORPORATION introduces the Marc Newson designed PENTAX K-01* interchangeable lens camera (ILC).  The new PENTAX K-01 is another bold effort from the manufacturer that is known for pushing camera size, color, durability, and now, design, to the limit. Widely known for designing a wide range of objects from furniture and household products to bicycles, cars, aircraft and yachts, Marc Newson has had collected works displayed in The Museum of Modern Art (MoMA) in New York City and many other major museums.
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I have been reporting rumors about a second Pentax APS-C sensor mirrorless camera for almost a year now and today the K-01 is finally official. I am pretty sure that this camera was initially scheduled for a 2011 announcement, but Ricoh’s acquisition of Pentax delayed the release.

Here is the B&H press release for the K-01, they already have listed the Pentax DA 40mm f/2.8 XS lens on their website:

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Th0se are the first pictures of the Pentax K-01 from the the Chinese forum xitek:

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This is the US pricing for the upcoming Pentax K-01 mirrorless camera that will be announced in few hours:

• Pentax K-01 body only: $750
• Pentax K-01 plus the new 40mm f/2.8 lens: $900

A quick update on my previous post from earlier today – the Pentax K-r replacement will probably be called K-30 or K-300 and will be announced in few months (before the summer) and not during the CP+ show next week. The Pentax K-30/K-300 is supposed to be placed between the K-5 and K-r models.