Photo Rumors

More leaks of the Leica Noctilux M 35mm f/1.2 ASPH lens for M-mount

By PR admin | Published: January 23, 2026

Here are a few more leaks of the previously reported Leica Noctilux M 35mm f/1.2 ASPH lens:

Posted in Leica| 7 Comments

Chinese manufacturers are working on autofocus medium format lenses for the Fujifilm GFX mount

By PR admin | Published: January 22, 2026

FujiAddict reports that at least three Chinese manufacturers are working on autofocus medium format lenses for the Fujifilm GFX mount. One of the lenses will most likely be the Venus Optics Laowa 200mm f/2 (the second manufacturer could be Viltrox):

Posted in Fuji| Tagged Chinese lenses, Fuji medium format digital camera| 30 Comments

What else is new?

By PR admin | Published: January 22, 2026

Here is what else is new:

Posted in Other| Tagged What else is new?| 14 Comments

Is Insta360 coming up with a new mirrorless camera?

By PR admin | Published: January 21, 2026

The CEO of Insta360 posted the above photo on Chinese social media, along with the words 向新的焦段进发, which translates to “Venture into new focal lengths.” The camera appears to be APS-C mirrorless (in white) based on the size relative to the hand. The mounted lens is f/1.8. Some of the buttons are:

Posted in Insta360| Tagged Insta360 mirrorless camera rumors| 68 Comments

7Artisans is teasing a new lightweight lens (7Artisans AF 40mm f/2.5 FF?)

By PR admin | Published: January 21, 2026

7Artisans is teasing a new lightweight (≈90g) lens that will be officially announced on January 27th. I am pretty sure this is the previously reported 7Artisans AF 40mm f/2.5 FF (Sony and Viltrox both already have 40mm f/2.5 lenses):

Posted in 7Artisans| Tagged 7Artisans AF 40mm f/2.5 FF lens, Chinese lenses, teaser| 56 Comments

DxO January 2026 update: 326 new DxO Modules for the latest cameras & lenses

By PR admin | Published: January 20, 2026

This month, DxO Labs released 326 new DxO camera and lens modules for the latest releases, expanding support to more than 110,000 camera and lens combinations in total. It includes compatibility with some of the latest and most notable equipment from Canon, Nikon, Sony, Fujifilm, Hasselblad, Leica, and others — all precisely measured in DxO’s independent laboratories to deliver the highest possible image quality. All DxO Modules are engineered through an exclusive, laboratory-based measurement process that corrects optical flaws

Get 10% off DxO products with code RUMORS.

Here is the full list of new profiles:

Cameras

Hasselblad X2D II 100C

Lenses

The new DxO Modules can be found in the following DxO software:

Posted in DxO| Tagged DxO coupon code, DxO Optics Modules| 75 Comments

ON1 Effects 2026 now available

By PR admin | Published: January 19, 2026

The new 2026 ON1 Effects is now officially released and available as a standalone application or as a plugin for Lightroom Classic and Photoshop. Version 2026 introduces new 1-click subject and background masks, layer-based masking, improved mask quality, and four new creative filters, all designed to give you speed without sacrificing control. Additional information:

Posted in ON1| Tagged ON1 Effects| 44 Comments

2026 BCN awards

By PR admin | Published: January 19, 2026

BCN Corporation, headquartered in Tokyo, announced the winners in the camera category for 2026. BCN collects POS sales data from most retail stores in Japan (January to December, 2025). Here is the latest ranking: