Viltrox will announce their first L-mount lens(es) on February 5th. I have been reporting for a while that the first two Viltrox lenses for L-mount are rumored to be:
This is the first leaked picture of the upcoming Viltrox lens for L-mount:
Viltrox joined the L-Mount Alliance in September, 2025:
Fast, Precise, Automatic Background Removal with Aiarty Image Matting (Limited-time Exclusive Deal)
Extracting a subject from its background is often a tedious, mechanical chore, especially when dealing with fine edges like hair, cluttered backgrounds, or scenes where the foreground and background share similar colors.
Aiarty Image Matting aims to simplify this process using AI, turning what used to be time-consuming manual work into a much faster and more streamlined step in a photographer’s editing workflow.
What Is Aiarty Image Matting?
Aiarty Image Matting is an AI-powered image background remover that automatically separates subjects from their backgrounds with high accuracy, while also making it easy to replace the background with a solid color or a custom image when needed.
It features four dedicated AI models that adapt to different image types and subject characteristics, allowing it to handle a wide range of photographic scenarios. The software works fully offline, processes images quickly, and combines automatic background removal with simple manual tools for fine adjustments when needed.
The Fuji X-T30 III becomes the #1 best-selling mirrorless camera at Amazon:
Additional information on the Fuji X-T30 III camera can be found here:
Venus Optics will announce a new Laowa FFⅡ AE 90mm f/2.8 CA-Dreamer Macro 2x macro lens for MFT next week (the lens already exists for other mounts):
Additional informiton onthe Venus Optics Laowa 90mm f/2.8 2X Ultra Macro APO full-frame mirrorless lens can be found here:
A new Rollei AF 35mm f/1.8 lens was announced in Germany for Nikon Z and Sony E-mount (based on the 7Artisans 35mm f/1.8):
Here are a few new pictures of the upcoming lightweight (≈90g) 7Artisans AF 40mm f/2.5 FF lens that will be officially announced on January 27th – check the official website for updates (Sony and Viltrox both already have 40mm f/2.5 lenses):
There is another new watch for photographers: the custom-made Casio M-Edition, inspired by Leica M cameras, is sold exclusively by PPPcameras. Here are the details:
More products from PPcameras can be found here.
Check out also the new “Camera One” photography-inspired watch by Artra Designs:
Via LeicaRumors
TTArtisan juts announced a new AF 35mm f/1.8 II Orange “Pop-Limited” edition lens for E/X. Here are the details:
