
Brightin Star will announce two new lenses this month:
- Brightin Star MF 50mm f/1.05 full-frame manual focus lens for Z/E/RF/L (mid-January)
- Brightin Star MF 60mm f/2.8 APS-C manual focus macro lens for Z/E/X/MFT/RF-S/EF-M (late January)

Brightin Star will announce two new lenses this month:


SG-Image announced a new 75mm f/1.2 medium format lens for GFX and XCD mount – here are the details (SG-Image lenses are sold on Amazon, eBay, and AliExpress):

Here are the best-selling cameras in 2025 at Map Camera Japan – compact fixed lens cameras continue to be popular:

Here is an updated list of the latest/upcoming/rumored Chinese lenses:

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PhotoRumors started in January 2009, and we already have 14,695 blog posts and 134,590 comments:

Here is an updated list of the latest/upcoming/rumored Viltrox lenses:
Here is an updated list of photo gear promo codes you can use during this holiday shopping season
The new Viltrox conversion lenses for Fuji X100 cameras are now in stock

ProGrade will have a significant price increase for memory cards in Japan on January 8th, “due to the surge in demand associated with the construction of AI infrastructure.” The ProGrade SDXC UHS-II V60 GOLD 1TB memory card, for example, will go up by 123% – here is the full list of price increases:

SG-Image is developing a new AF 35mm f/2.2 pancake lens for E/Z/L mount – here are some pictures of the final prototype (SG-Image lenses are sold on Amazon, eBay, and AliExpress):