The Leica M10-R livestream camera announcement is going on now

By PR admin | Published: July 16, 2020


You can watch the livestream Leica M10-R camera announcement here:

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Here are the leaked Olympus E-M10 Mark IV camera specification

By PR admin | Published: July 15, 2020


Here are the leaked Olympus E-M10 Mark IV camera specifications – as I already reported, the new MFT model will be a replacement for the current Olympus OM-D E-M10 Mark III (click for larger view):
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The high megapixel Leica M10-R camera will be announced tomorrow

By PR admin | Published: July 15, 2020


Tomorrow Leica is rumored to announce a new high megapixel M10-R camera. The official unveiling will be at 3 pm CET (9 am EST). The leaked specifications, pricing, and pictures of the new camera can be found here and here.

Via Leica Rumors

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Coming tomorrow: Ricoh to discuss the Pentax brand and it’s value in the future

By PR admin | Published: July 15, 2020


Ricoh is expected to release a new video tomorrow called “What the PENTAX camera will value in the future”. The video is expected to discuss the company’s thoughts on the Pentax brand.

Nikkei’s recent article mentioned that Ricoh is also exposed to activist investors:

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Posted in Pentax, Ricoh| 10 Comments

Canon has registered a new digital camera DS126843

By PR admin | Published: July 15, 2020


Nokishita reports that Canon has registered a new digital camera DS126843 in Russia. It is not clear if this a completely new model or a variation with different radio specifications of the already announced EOS R5 and R6 models.

Here is a list of expected Canon RF lenses:

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List of upcoming/rumored Olympus products: OM-D E-M10 Mark IV camera and M.Zuiko Digital ED 100-400mm f/5.0-6.3 IS lens

By PR admin | Published: July 14, 2020

Here is a list of upcoming/rumored Olympus products:

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Canon released EOS R5/R6 improvements list and “media alert” on the R6 overheating issue

By PR admin | Published: July 14, 2020

Canon released a very detailed EOS R5 and R6 improvements list and a new “media alert” on the R6 overheating issue:

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Reminder: Japan Industrial Partners will not use the Olympus brand once they take over

By PR admin | Published: July 14, 2020


In case you have missed my blog posts from two weeks ago where I reported that Japan Industrial Partners will not use the Olympus brand after they take over the Olympus camera business at the end of the year. This means that if JIP decides to produce any new cameras and lenses, they will not be under the Olympus brand – similar to what JIP did with the Sony VAIO laptops (currently sold only as “VAIO”).

Posted in Olympus| Tagged , , | 11 Comments

New deal (four days only): 25% off Adobe Creative Cloud

By PR admin | Published: July 13, 2020



The Adobe Creative Cloud is now on sale (up to 25% off) through July 17th:

  • Creative Cloud for Individuals – All apps
  • Creative Cloud for Teams – All apps
  • Creative Cloud for Teams – Single app
  • Valid in US, Canada, and Mexico

Capture One is also offering a new 25% discount on perpetual licenses and subscriptions with coupon code TAKE25OFF. Other deals on photo editing software:

Get $10 off Luminar with code PHOTORUMORS
Get 33% off Topaz Labs Video Enhance AI
Get 15% off Topaz Labs products with code RUMORS15
Get 75% off Franzis Photographer Collection 2
Get 35% off Franzis products with code PHOTORUMORS-35
Get 20% off ON1 software with code NIKONRUMORS
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Of course the new Canon EOS R5 and EOS R6 cameras have “exceeded expectations” and will be delayed

By PR admin | Published: July 13, 2020




Of course, there is a strong demand for the new Canon EOS R5 and EOS R6 mirrorless cameras and of course, Canon proudly issued a statement about it while warning of product delays. Of course, every other company has issued a similar warning for pretty much every major product release in the past few years. If you choose to believe the camera companies, everything is just peachy; customers cannot wait to spend thousands of dollars on the latest gear in the middle of a pandemic, while the camera industry is hardly surviving, every single measure is in the red, companies are exiting the camera business, and financial results are bad.

More scary graphs of the state of the camera industry

May 2020 CIPA numbers: everything is 40% to 50% down compared to last year

The latest BCN Ranking report from Japan: May mirrorless sales down over 60% compared to last year

Here is the warning Canon Japan posted online today:

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Posted in Canon| Tagged , , , , | 12 Comments