Sony a7R IV: the lie of “medium format-level image quality”

By PR admin | Published: July 18, 2019


From PetaPixel regarding Sony's claim of "medium format-level image quality" for the new 61MP a7R IV mirrorless camera:

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Fujifilm announced two new lenses: Fujinon GF 50mm f/3.5 and Fujinon XF 16-80mm f/4

By PR admin | Published: July 18, 2019


Fujifilm officially announced the previously reported Fujinon GF 50mm f/3.5 and Fujinon XF 16-80mm f/4 lenses:

Fujifilm Fujinon XF 16-80mm f/4 R OIS WR

Fujifilm Fujinon GF 50mm f/3.5

Additional information can be found here and here:

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Posted in Fuji | Tagged , | 4 Comments

Sony a7R IV now available for pre-order

By PR admin | Published: July 18, 2019



The new Sony a7R IV mirrorless camera is now available for pre-order at Adorama, B&H and Amazon. Shipping will start on September 12th.


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The Sony a7R line is getting bigger (just like any other mirrorless camera)

By PR admin | Published: July 17, 2019





I updated my post about high-end mirrorless cameras keep getting bigger with the latest Sony a7R versions comparison (Sony a7R vs. Sony a7R II vs. Sony a7R III vs. Sony a7R IV camera size comparison - click for larger view):

Fact: high-end mirrorless cameras keep getting bigger

Screenshots via camerasize.com

Posted in Sony | Tagged , | 15 Comments

DJI Ronin-SC gimbal stabilizer for mirrorless cameras officially announced

By PR admin | Published: July 17, 2019



The previously rumored lighter DJI Ronin-SC gimbal stabilizer specially designed for mirrorless cameras is now officially announced (with very limited X-H1, X-T2, and X-T3 support). Here are the key features:

  • Weight 1.1kg
  • Supports 2.0kg “payload”
  • Mechanical lock for each axis
  • Stabilization algorithm
  • Sport mode with fast-tracking
  • Active Track 3.0
  • Force Mobile
  • 3D Roll 360
  • Panorama, Timelapse, Motionlapse, and Motion Control Shooting Mode
  • Connect to Ronin App
  • Compatible with most mirrorless cameras
  • Accessories available
  • Now in stock at Adorama and B&H Photo
  • Additional information can be found at the official DJI website
  • Related videos:

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Posted in DJI | Tagged | 1 Comment

Report: Canon’s profit is likely to slide 40%

By PR admin | Published: July 17, 2019


Nikkei reports that Canon's profit is likely to slide 40% on European slowdown:

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Posted in Canon | Tagged | 2 Comments

Fuji announcement tomorrow: Fujinon XF 16-80mm f/4 R OIS WR and GF 50mm f/3.5 lenses

By PR admin | Published: July 17, 2019



Tomorrow, July 18th (tonight after midnight) Fuji will announce two new lenses:

Update - see the leaked press release here.

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Posted in Fuji | Tagged , | 7 Comments

Sony a7R IV mirrorless camera additional coverage (hands-on reports and reviews)

By PR admin | Published: July 17, 2019


Sony a7R IV mirrorless camera (Adorama | B&H) additional coverage (hands-on reports and reviews):

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