Sony A7III mirrorless camera officially announced



The Sony A7III mirrorless camera is now officially announced:

  • Sony a7 III body only price: $1,998 (pre-orders will open on Wednesday at 10am EST time)
  • Sony a7 III lens kit price: $2,198
  • Newly Developed Full-frame 24.2MP Back-Illuminated Exmor R™ CMOS Image Sensor with Evolved Image Processing
  • Wide ISO range of 100 - 51200 (expandable to ISO 50 – 204800 for still images) and 15-Stop Dynamic Range at low sensitivities
  • World Class AF system featuring 693 phase-detection AF points covering 93% of image area, 425 contrast AF points and fast and reliable Eye AF
  • Continuous Shooting at up to 10 fps with either Mechanical Shutter or Silent Shooting and full Auto Focus/Auto Exposure tracking
  • 5-axis optical in-body image stabilization with a 5.0 step shutter speed advantage
  • High Resolution 4K Movie Shooting with full pixel readout and no pixel binning across full-width of full-frame sensor
  • The longest rated battery life of any Mirrorless camera at 710 shots per charge
  • Upgraded operability and functionality including addition of joystick for adjusting focus points, Dual SD Card Slots, SuperSpeed USB (USB 3.1 Gen 1) USB Type-C™ Terminal
  • Sample photos

Related videos and full press release:

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Watch live: Sony A7III mirrorless camera announcement at the 2018 WPPI show



Sony is expected any moment to officially announce their new Sony A7III mirrorless camera at the WPPI. Here is the live streaming of the event:

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Sigma to announces 9 new full frame lenses for Sony E-mount

Sigma will soon announce 9 new full frame lenses for Sony E-mount (this has been rumored for a while) - those are basically the existing DSLR Art lenses that will come with a "built-in" Sigma MC-11 adapter. Here is the full list of lenses:

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New Sony A7III mirrorless camera to be announced soon


A reader sent me several pictures of a new Sony A7 III mirrorless camera that is supposed to be announced soon as a replacement for the current Sony Alpha a7 II model. I am expecting to get the full specifications shortly. Stay tuned for updates.

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Leica DG VARIO-ELMARIT 50-200mm f/2.8-4.0 ASPH POWER OIS lens officially announced



The Leica DG VARIO-ELMARIT 50-200mm f/2.8-4.0 ASPH POWER OIS lens is now officially announced (pre-order links: Adorama | B&H). The US price is $1,697.99. Additional information:

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What else is new?

The new ProGrade memory cards are now shipping (no XQD for now)

HD Pentax D FA ★ 50mm f/1.4 SDM AW lens = Tokina Opera 50mm f/1.4 FF lens?

Ricoh’s booth at the 2018 CP+ show in Japan

More Leica Q limited edition cameras

The new Leica SF 60 flash and SF C1 wireless flash controller now listed online

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Leica DG VARIO-ELMARIT 50-200mm f/2.8-4.0 ASPH POWER OIS lens specifications leaked online


Here are the specifications of the upcoming Leica DG VARIO-ELMARIT 50-200mm f/2.8-4.0 ASPH POWER OIS lens:

Update - the lens is now officially announced:

Leica DG VARIO-ELMARIT 50-200mm f/2.8-4.0 ASPH POWER OIS lens officially announced

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Canon M50, Rebel T7 cameras and 470EX-AI flash officially announced

Canon EOS M50 mirrorless camera

  • New DIGIC 8 Image Processor
  • HD 120p High-frame video rate
  • Built-in OLED Electronic Viewfinder with Touch and Drag Autofocus
  • Vari-Angle LCD touchscreen
  • Wi-Fi*, NFC** and Bluetooth connectivity***
  • Automatic image transfer to compatible devices while shooting*
  • New Silent Mode
  • Press release
  • Pre-order

Canon EOS Rebel T7

  • Built-In Wi-Fi* and NFC** connectivity
  • Scene Intelligent Auto Mode
  • Optical View Finder
  • Press release

Canon Speedlite 470EX-AI Flash

  • Auto Intelligent Bounce Head
  • Compatible with Canon E-TTL / E-TTL II
  • Guide Number: 154' at ISO 100 and 105mm
  • Zoom Range: 24-105mm (14mm with Panel)
  • Tilts Upward 120°, +/- 180° Rotation
  • AI.B Full-Auto and AI.B Semi-Auto Modes
  • Optical Receiver Mode
  • LCD Panel
  • AF Assist Beam
  • Runs on 4x AA Batteries
  • Press release
  • Pre-order

Related videos:

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