
The EU price of the new Irix 15mm f/2.4 lens is now officially announced:
- 695 EUR for Irix Blackstone
- 475 EUR for Irix Firefly
The company still doesn’t have US distributors, but expect the US pricing to be similar.
Press release:

The EU price of the new Irix 15mm f/2.4 lens is now officially announced:
The company still doesn’t have US distributors, but expect the US pricing to be similar.
Press release:

Lytro is no longer in the consumer photography business according to this lengthy post by the company’s CEO Jason Rosenthal. Lytro sees a future in virtual reality – they recently announced Lytro Immerge, the world’s first professional light field solution for cinematic VR (pictured above).
The Lytro Illum lightfield camera currently sells for $379, while the cheaper model goes for $99.

I received this email form the people behind the “The Ultimate Test of Lenses” crowdfunding campaign that just started (click on images for larger view):
The already rumored Panasonic Lumix DMC-GX85 camera is now officially announced (model GX80 in Japan). The US price is $797.95. Here are the basic specifications:
Update – Panasonic also announced a new DMW-FL200L LED flash with a guide number 65 feet. In some countries there will be also a silver/brown version of the GX85/GX80 camera available for sale:

Newegg is currently offering 25% off on select Sony, Fuji, Olympus, Canon, Nikon cameras and lenses with coupon code APRDCSALE00. This deal is valid till April 17th. Some of the eligible cameras are:

A quick update on the Hasselblad rumors I reported yesterday: there will be two new medium format cameras – H6D-50 and H6D-100, both with Sony CMOS sensor. The new Hassy cameras are going to be cheaper than the 100MP Phase One camera:

I already reported last week that in the next few days Panasonic will announce a new GX85 camera in the US (model GX80 in Japan). Here are leaked specifications (Google translation):

Hasselblad have scheduled an event in Berlin on April 15th that could be related to the rumors about a new H6D medium format camera. Here is a quote from the event description (Google translation):
Adobe is going to increase their prices for six different countries (Australia, New Zealand, India, Norway, Turkey and Brazil) because of currency fluctuations. The new pricing will take effect on May 1st, 2016. Here is the official notice from Adobe.