Hasselblad at Photokina 2016

By PR admin | Published: August 31, 2016

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Hasselblad officially announced the previously rumored True Zoom camera module for smartphones together with some new collaborations with ALPA and Sandqvist. The specs of the camera module are:

  • 12MP 1/2.3″ CMOS sensor
  • 25-250mm f/3.5-6.5 lens
  • ISO range: 100 to 3,200
  • 1080p HD video

Hasselblad also promises a new special limited edition camera to be announced at the Photokina show in 3 weeks:

“At the Photokina fair in Cologne in September, Hasselblad will be celebrating the Hasselblad Masters winners as well as extending the 4116 Collection with a special edition camera and an innovative concept study.”

Here is the full press release and few hands-on videos:

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ALPA at Photokina 2016

By PR admin | Published: August 31, 2016

ALPA_Anniversary-Edition-cameraALPA Anniversary Edition camera set 1ALPA Anniversary Edition camera set 2
For the 2016 Photokina show, the Swiss camera manufacturer ALPA announced a new ALPA Anniversary Edition Set commemorating 70 years of ALPA as a brand and 20 years of ALPA 12 medium format system (more pictures after the break).

The second news is that ALPA and Hasselblad “formed a collaboration allowing an unprecedented exchange of expertise and technical information“. The company hints that there could be more new products: “ALPA will inform continuously on further new products shown at Photokina 2016“.

Here are the full press releases for additional information:

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Tamron SP 150-600mm f/5-6.3 Di VC USD G2 lens to be announced for Photokina

By PR admin | Published: August 31, 2016

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Tamron is rumored to announce a new SP 150-600mm f/5-6.3 Di VC USD G2 lens for Photokina. The model name of the lens will be A022 and will be available for Canon, Nikon and Sony mounts (no VC in Sony version). The “G2” probably stands for “generation 2” (Tamron already has a SP 150-600mm f/5-6.3 Di VC USD lens). The official announcement is expected for Photokina.

Update – here is a picture of the new lens:

Tamron SP 150-600mm f:5-6.3 Di VC USD G2 lens

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New US shipping date for the Hasselblad X1D medium format mirrorless camera

By PR admin | Published: August 31, 2016

From the very beginning the shipping date of the new Hasselblad X1D medium format mirrorless camera was set as end of August/early September. B&H recently updated their website and the US shipping date is currently listed as September 15th:

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Canon has a new CMOS sensor with global shutter

By PR admin | Published: August 31, 2016

Canon sensor with global shutter

Canon has developed a new CMOS sensor with global shutter that will have improved dynamic range. No details were given when the new sensor will hit the market (mainly for video and cinema production applications):

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Updated list of expected Olympus products to be announced for Photokina in the next few weeks

By PR admin | Published: August 30, 2016

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This is an updated list on my previous post about rumored new Olympus products that are expected to be announced for Photokina in the next few weeks:

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Meike 12mm f/2.8 wide angle lens for mirrorless cameras announced

By PR admin | Published: August 30, 2016

Meike 12mm f:2.8 wide angle lens for mirrorless cameras Meike 12mm f:2.8 wide angle lens for mirrorless cameras 2
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Meike announced a new 12mm f/2.8 wide angle APS-C lens designed for mirrorless cameras. Additional information:

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Venus Optics has a teaser for a new Laowa lens

By PR admin | Published: August 30, 2016

Venus-Optics-teaser-for-new-Laowa-lens
Venus Optics has a teaser on Facebook about a new Laowa lens that will be announced at Photokina. The description and hashtags used could indicate to something related to E-mount:

“A NativE SurprisE. To be revealed in Photokina. #photokina #laowa #surprisE #nativE #compact”

Venus Optics currently has several different Loawa lenses designed for mirrorless and DSLR cameras.

Posted in Laowa, Venus Optics| Tagged | 1 Comment

Sony launches full frame FE 50mm f/2.8 macro lens with 1:1 reproduction

By PR admin | Published: August 30, 2016

Sony-full-frame-FE-50mm-f2.8-macro-lens-with-1-1-reproductionSony-full-frame-FE-50mm-f2.8-macro-lens
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I’ve already said that there are hardly any reliable Sony rumors and this is the proof – Sony just announced a new full frame FE 50mm f/2.8 macro lens with 1:1 reproduction that was not picked up even by the Japanese websites. The US price of the lens will be $498. Few sample photos can be found here. Technical specifications:

  • 50mm standard 1:1 macro lens
  • Compact, lightweight design
  • Circular 7-blade aperture for beautiful defocus effects
  • Dust- and moisture-resistant design
  • Min. focusing distance: 0.53 ft (0.16 m)
  • Max magnification ration: 1
  • Filters: 55mm
  • Weight: 8.4 oz (236 g)

Press release:

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Fuji to announce a new Fujinon XF 50mm f/2 lens

By PR admin | Published: August 30, 2016

In this new video Billy from the Fuji Guys mentioned that a new Fujinon XF 50mm f/2 lens will be announced “later on” (check the 9:37 mark from the video above). The new 50mm lens, together with the Fujinon XF 23 and XF 35 f/2 lenses, will be part of the so called “designer series”.

Update: that lens was already on Fuji’s roadmap.

Via FujiAddict

Posted in Fuji| Tagged | 6 Comments