Category Archives: Hasselblad

A quick update to my post from yesterday – long time reader genotypewriter also had the chance to play with the new Hasselblad Lunar mirrorless camera. You can read the whole hands-on report here:

Update: see also this related post. The Australian-born photographer Brad Morris had the chance to play with the Hasselblad Lunar mirrorless camera after he ran into some guys who had the camera on the streets of Hong Kong. He shared his first impressions on Theme:

AP reports that Hasselblad have delayed until the summer the release of the Lunar – their first mirrorless  interchangeable lens camera based on the Sony NEX-7. The camera was supposed to start shipping this month (April). Maybe Hasselblad realized that they will be re-introducing an almost 2 years old camera (the Sony NEX-7 came out in August, 2011) […]

AP reports that Hasselblad is on schedule to release their Lunar mirrorless interchageable lens system camera in April, 2013. The camera is basically a glorified Sony NEX-7 (which soon will be replaced) that was developed in a new design centre in Italy. Here are the camera’s basic specifications:

    Hasselblad opened a new design centre in Italy following their new strategy “to gain market share in new consumer segments with products that boast exceptional design and engineering“. The first product designed in Italy was the Lunar mirrorless camera.

After being ridiculed on the Internet (somebody even came up with the term “Hasselbling” Hasselblad came out and try to defend their new Lunar mirrorless camera. In an interview with BJP, company’s representatives tried to explain their position and idea behind the Lunar: