A quick update on my last post: Hasselblad representatives were also present at the same Zeiss Touit event in Japan and announced the official launch dates for Lunar mirrorless cameras (the initial release was delayed). The first launch will start on May 30th in New York and then will move to Europe and Asia. This Lunar first […]
A quick update to my post from yesterday – long time reader genotypewriter also had the chance to play with the new Hasselblad Lunar mirrorless camera. You can read the whole hands-on report here:
Update: see also this related post. The Australian-born photographer Brad Morris had the chance to play with the Hasselblad Lunar mirrorless camera after he ran into some guys who had the camera on the streets of Hong Kong. He shared his first impressions on Theme:
Today Hasselblad announced the end of life for their V camera line because of declining demand. The 503CW model is no longer in production but can still be purchased in retailers while supply last ($3,460.00):
AP reports that Hasselblad have delayed until the summer the release of the Lunar – their first mirrorless interchangeable lens camera based on the Sony NEX-7. The camera was supposed to start shipping this month (April). Maybe Hasselblad realized that they will be re-introducing an almost 2 years old camera (the Sony NEX-7 came out in August, 2011) […]
A recent Calumet newsletter indicated that the Hasselblad H4D-31 medium format camera ($11,995) is now discontinued. Some of the H4D-31 kits configurations are also listed as discontinued at B&H. The H4D-31 was introduced in September 2010 and had a huge price reduction last year.
AP reports that Hasselblad is on schedule to release their Lunar mirrorless interchageable lens system camera in April, 2013. The camera is basically a glorified Sony NEX-7 (which soon will be replaced) that was developed in a new design centre in Italy. Here are the camera’s basic specifications:
New Voigtländer Nokton 42.5mm f/0.95 lens for Micro Four Thirds: 23cm minimum focusing distance 1:4 magnification ratio No aspherical element New Zeiss Planar T* 50mm f/1.4 ZA SSM lens for Sony A mount: 72mm filter size Circular aperture diaphragm 9 optical elements in 8 groups 45cm minimum focusing distance Olympus had a teaser for their E-P3 […]
Hasselblad opened a new design centre in Italy following their new strategy “to gain market share in new consumer segments with products that boast exceptional design and engineering“. The first product designed in Italy was the Lunar mirrorless camera.
Hasselblad will probably also market a small compact camera based on the Sony RX100 ($648) – one of the best compact cameras today. Digifotopro overlaid one of Hasselblad’s drawings and it matches perfectly with the RX100 design: This is how the Sony RX100 looks from the front and the top:
