In a recent interview with dpreview, Hassleblad’s CEO Perry Oosting said that they will stop producing Sony rebadge products like the Lusso, Stellar, Lunar, HV and Solar (dpreview said they “need to be exorcised“). The Hasselblad Lusso was an exception – it will be available only in Asia (Hong Kong) and it’s a limited edition with fewer than 100 units produced. BTW, the Hassleblad Stellar line (currently $1,300 off) was profitable and actually a very good seller. The CEO said that his company still has a very good relationship with Sony. There is a possibility that Hasselblad may venture into other camera formats in the future (not Sony rebadges this time).
Here is a quote from the CEO: