Photography news, before it happens

Today Panasonic announced the previously rumored V-LOG profile as a paid firmware update for the GH4 camera. The price is $99 and will be available in mid-September.Panasonic UK also mentioned also the new Lumix DMC-GH4R camera labeled as "an advanced version of the GH4". Here is a description of the V-LOG profile upgrade process:

• LUMIX GH4 function enhancement for film production/professional videographers
• Increases dynamic range from 10 stops to 12 stops
• Makes color grading easier with improved compatibility between LUMIX GH4 and Panasonic Varicam
• V-Log / V-Log L were developed to feature similar characteristic to Cineon

In response to the demand from the film production market, log video recording (V-Log L) is now available for the LUMIX GH4, and offers exceptional flexibility as well as wider dynamic range for color grading in post-production process. V-Log / V-Log L were developed to feature similar characteristics to Cineon, which is a characteristic curve for film digitalization. Taking full advantage of Four Thirds sensor, V-Log L boasts a log characteristic with 12 stops. Both V-Log and V-Log L have the same characteristic curve, and LUT (Look Up Table) can be utilized

Three new Panasonic lenses are now available for pre-order in the US:

• Panasonic Lumix G Vario 14-140mm f/3.5-5.6 ASPH. POWER O.I.S.
• Panasonic Lumix G 25mm f/1.7 ASPH.
• Panasonic Lumix G Vario 45-150mm f/4-5.6 ASPH. MEGA O.I.S.
• Panasonic Lumix G Vario 14-42mm f/3.5-5.6 II ASPH. MEGA O.I.S.