The Kobra Flash Modifier project is now relaunched on Kickstarter and they have already more than doubled their pledged goal of $20,000 with 19 more days to go:
The KOBRA Flash Modifier is molded from a high-grade, flexible, light diffusing clear silicone that is not affected by high or low temperatures. This allows the KOBRA Flash Modifier to bounce back to its originally molded shape after being folded from storing in your camera bag.
The KOBRA Flash Modifier gets its backbone from the patent-pending built-in reflector. The reflector bounces the light forward through the clear silicone, acting as a second layer of diffusion, giving the photographer the ability to "paint with the light, not spray."
Additional information: