
Sony has a new taser about a “new concept” Alpha mirrorless camera that will be officially revealed on September 15th. Stay tuned for more details. You will be able to watch the announcement here:

Today Sony introduced a new cinema line and teased a new FX6 cinema camera: “Existing products in the Sony range will form part of the Cinema Line include VENICE and FX9. VENICE has become a first choice for digital movie production, and the FX9 has an outstanding track record in documentary production. The next step […]

This is the new norm – the demand for every new product is now “exceeding expectations” and a delay is inevitable, so hurry up and place that pre-order asap. Today Sony Japan posted on their website that the Sony a7S III orders “greatly exceeded our expectations” and I cannot wait for their next financial results to see […]

Today Sony announced their Q1 financial results. Here are all the “camera” references I could find in the financial reports: “FY20 Q1 sales decreased 31% year-on-year to 331.8 billion yen primarily due to a decrease in unit sales of digital cameras and TVs.” “Sales of image sensors to AV have also decreased due to the […]

In addition to the 12MP a7S III camera for $3,500, today Sony also announced a new Tough CFexpress Type A memory card (pre-order: Adorama | B&H) and a new CFexpress Type A and SD memory card reader (pre-order: Adorama | B&H). Sony Tough CFexpress Type A memory card key features: Up to 700MB/s write speed and 800MB/s(1) […]