Category Archives: Sony

New Sony savings/rebates start in the US today

New Sony camera and lens savings just started in the US: → Sony α winter trade-in event: up to $500 trade-in bonus (valid until 3/31, available also at Adorama). → New Sony rebates: up to $900 off with 4% back in rewards. There are also two new lens deals for DSLR users:

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Sony Image Sensor Business slowdown, Sony’s CEO steps down

→ Analyst predicts Sony Image Sensor Business slowdown → Sony Q3 FY2017 report: confirms Sony Image Sensor Business slowdown → Kaz Hirai steps down as CEO of Sony, Kenichiro Yoshida named as replacement

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Interview with Sony on their G-Master GM series of lenses (part 2)

DC.Watch published part 2 of their interview with Sony executives involved in the development of the high-end Sony G-Master (GM) series of lenses. Here is the recap by SonyAddict: 

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Sony a7r III camera now in stock

The Sony a7r Mark III is currently in stock at:  B&H, Adorama, Amazon and Jessops.

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First leaked picture of the upcoming Zeiss Loxia 25mm f/2.4 lens

The first picture of the previously rumored Zeiss Loxia 25mm f/2.4 lens leaked online. The official announcement is expected in the first half of 2018 (probably in February). Here are the rumored specifications: Filter diameter: 52mm Minimum shooting distance: 25cm Weight: 393g Expected price: €1,299 Zeiss currently has the following Loxia mirrorless lenses for Sony E-mount: 21mm, 35mm, 50mm, and 85mm. Via SonyAddict […]

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Sigma confirms again their plans for new FE lenses designed for Sony mirrorless cameras

In a recent post on the Chinese social media platform Weibo (already deleted), Sigma confirmed again what they already told us in various interviews over the past two years  – the company is planning to introduce a new line of full-frame FE lenses designed for Sony mirrorless cameras. The first obvious choices are 35mm f/1.4 and […]

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Watch the Sony CES 2018 press event live now

Watch the Sony CES 2018 press event live at 8pm EST: As usual, SonyAddict will be live-blogging the event – follow them if you are interested in a more detailed coverage. As I already reported earlier, I do not expect any camera related announcements today, but with Sony you never know.

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Just announced: silver Sony a6300 camera and a new Sony E 18-135mm f/3.5-5.6 OSS lens

  Sony unexpectedly announced a silver version of their a6300 camera (available also as a lens kit) and a new Sony E 18-135mm f/3.5-5.6 OSS lens – here are the lens details:

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