Sekonic L-858D-U SPEEDMASTER Light Meter RT-GX Flashpoint/Godox Transmitter Module Released
Viltrox AF 23mm f/1.4, 33mm f/1.4, and 56mm f/1.4 Firmware Updates Released

Venus Optics has a new teaser for a new lens that will be announced on December 18. There are several new/rumored/expected Laowa lenses, but I think the blurred picture above is for the Laowa 10mm f/2.0 C&D-Dreamer MFT lens:


TTartisan released the 35mm f/1.4 APS-C mirrorless lens for L-mount released. The lens already exists for Sony E, Canon EOS M, Fuji X, and MFT mounts. All versions of the lens are available for purchase ($100) at the PhotoRumors Online Store with FREE international shipping. Additional information on the lens can be found here.
More TTartisan 35mm f/1.4 APS-C mirrorless lens for L-mount photos (click for larger view):



I already reported that Sigma will start making mirrorless lenses for Nikon Z, Canon RF, and Fujifilm X mounts in 2021:

Another blog post for the “Adobe reports record revenue” category that has been going on at least since 2016 (for Adobe alternatives, check the latest products from Topaz Labs, Skylum, Capture One, DxO, Franzis, and ON1):

Viltrox will announce their new 24mm f/1.8, 35mm f/1.8, and 50mm f/1.8 full-frame lenses for Sony E-mount on December 25th.
Viltrox lenses are sold at Adorama, B&H, and Pergear. You can use coupon code NIKONRUMORS for 10% off at the official Viltrox online store.
More pictures of the upcoming lenses:

All Topaz Labs products are now 30% off, including bundles, and upgrades site-wide – use coupon code RUMORS15 for an additional 15% off.

The new Skylum Luminar AI is now available – use coupon code PHOTORUMORS for $10 off (previous coverage available here).

The not yet announced Fujifilm FF200003 camera (previously reported here) has passed FCC certification and will probably be officially released on January 29th, 2021. The new model will be equipped with Wi-Fi (802.11b/g/n) and Bluetooth. Fujifilm has several product lines that can use a refresh:
Venus Optics is coming with a new line of fast f/0.95 lenses that will be called Argus as I reported back in January. Here is the first picture of the upcoming Laowa FF II Argus 35mm f/0.95 lens courtesy of Weibo: